202: Exploring the Legends & Lore of Jack Daniel's Distillery

Our guest this week is Nelson Eddy, historian for Jack Daniel’s Distillery. Nelson has represented the Jack Daniel’s brand for more than 34 years and learned the history and lore surrounding the brand working for its very first marketing director, Mr. Art Hancock.  In 1988, Eddy helped introduce the first new whiskey from the Jack Daniel Distillery in more than a century – Gentleman Jack Tennessee Whiskey.  He has since crafted numerous brand communications for Jack Daniel’s, including a book, touring show, countless videos and films. As the Jack Daniel Historian, he has been featured in the Wall Street Journal, New York Times, NPR, Atlantic Magazine, CNBC, the History Channel and the National Geographic Channel.  For his work, he has won numerous regional and national Addy Awards, the New York Art Director’s Andy Award and the One Show Pencil.  He holds a master’s degree in English from Middle Tennessee State University with an emphasis in the study of the Beat Generation.  

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Bourbon Lens Coverage of Jack Daniel’s: