EP14 Beyond Journeys: Uday Senapati, Corporate Strategy and Product Management at Group Lotus: Defining the strategy for a 70 year old Start

💬 “At Lotus, we are working on the philosophy that living with an electric car is much easier than living with a petrol car.” Uday Senapati

🎙️ Uday Senapati is the Executive Director for Corporate Strategy and Product Management at Group Lotus. He is responsible for the company strategy, product management of future cars and digital products/services, as well as strategic partnerships. Prior to joining Lotus, he worked at Bentley Motors, where he was responsible for turning Mulliner, a dormant section of the business, into a successful and profitable special vehicles division. Along with technical areas of business, he has also led teams covering Project Management, Procurement, Supply Chain Management, Production and Logistics. Uday has a great passion for cars and automotive brands and a part of the team that has been entrusted with reinvigorating the Lotus brand and growing the business significantly.

🎧 In this episode of the Beyond Journeys series on the Boundless Podcast, Uday talks about:

💡 1.) How Lotus is rebirthing itself like a startup
💡 2.) the innovation opportunities from being part of the Geely group
💡 3.) how and why sportscars have a long-term future
💡 4.) creating artificial noise both inside and outside of the vehicle
💡 5.) why technology and automotive companies must collaborate and not compete

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