Business BLAB - Leveraging Social Media To Grow Your Email List

Last week we talked about why social media isn’t a great strategy for your business… but, I know many of you are still relying on good ol’ IG. So this week, we are going to talk about how you can leverage social media to grow your email list. Because social media does have its time and place in the marketing puzzle. It just isn’t the biggest piece. 
I was teaching an email marketing class recently and I talked about how your email list is your home base. And everything you do gives access to an avenue that will take your person back to that home base. So, you go to a networking event - goal is to get someone to come into your world (aka your homebase… aka you email list). You go on a podcast or post in a facebook group, or any other visibility strategy to get more eyes on you.. same goal. Get the person into your world… So if you flip how you use social media from your main marketing platform to another avenue that gets people to your homebase, you’ve cracked the code as far as I’m concerned. 
So how do you start doing this? In this episode I break down my tried and true strategy to use social media to grow your email list.

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