Business BLAB 2023 Trends Series - Less Focus On Social Media

Ok, this week we are talking about one of my favorite 2023 business trends… Less Focus On Social Media!

Now of course social media isn’t going anywhere, but gone are the days of relying on social media as the meatiest part of your marketing strategy! We started to see this shifting after Instagram ghosted us all last October (2021) and it was a huge eye opener for many business owners about how much we relied on that platform to run our businesses and if it did just up and disappear one day we would be ..well… screwed. In fact, as I'm recording this my own Instagram has been compromised and it could be deleted forever and it is completely out of my control… yes I’m freaking out…. But luckily more and more people are opening an eye to the fact that social isn’t everything! Now, I will admit that social media is always going to be a huge part of my strategy and is a tried and true space for me to find new business, but here are the things I’m using right now while my Instagram is shut down to make sure my business doesn’t just disappear!

Email Marketing

Pinterest

Podcasts

Summits

Networking Events

Membership Communities

Is social media still at the top of your 2023 strategy? Why or why not? Let me know at [email protected]

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