#170: "Be so good they can't ignore you", with Peldi of Balsamiq
Bootstrapped
English - March 12, 2021 07:45 - 36 minutes - 34.1 MBBusiness Technology bootstrapping technology software business Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: #169: Email newsletter or no email newsletter? The great debate.
Next Episode: #171: Nick Franklin, founder of ChartMogul
Peldi Guilizzoni is the founder of low-fidelity wireframing tool Balsamiq.
Peldi and Steve discuss:
why Peldi tracks almost nothing except revenue and profitstalking to customers instead of using analyticson being "so good they can't ignore you"how to apply a coder's approach to marketinghow Balsamiq is run like a "cozy restaurant on the web"not getting to code much when running a software companythe painful experience of rewriting Balsamiq Wireframes from scratch that took five years(!)choosing technology carefully for your company