Boost Your Boutique with Emily Benson
295 episodes - English - Latest episode: 9 days ago - ★★★★★ - 289 ratingsLooking to start or grow your boutique business? Tune in to Emily Benson's podcast! With 18 years of retail experience and a no-nonsense teaching style, Emily shares strategies and interviews experts to help you succeed. Whether you have a brick-and-mortar, online, pop-up, or mobile boutique, this podcast provides valuable insights to boost your business. From owning a mobile boutique called The Fashion Truck to being Associate Merchant for Girls' Accessories at Abercrombie & Fitch, Emily has turned her success into your success. Don't miss out on the secrets, tips, and best practices to grow a 7 or 8 figure boutique business.
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Episodes
Chic Chronicles: Navigating 20+ Years of Fashion and Friendship with Noelle Auberger
April 17, 2024 09:00 - 1 hour - 76.1 MB11:45.1 We did what we wanted. We did it pretty professionally and we did it with like a level of class and style where people took us seriously. 11:58.2 We had access to these amazing creative tools, professors who really pushed us, who gave us Tons of access and free time to play and explore with our art. And like our minds were just so rich. And I think you and I, and our whole friend group, we were all just like reveling in this. 18:36.7 I need to get in to see a client. I need to con...
My Advice for Boutique Owners in 2024
April 08, 2024 04:15 - 21 minutes - 39.2 MBWant to watch this on YouTube? Click here to go to my YouTube Channel Want to sign up for Reels for Retail? Click here to learn more and sign up. Buy The Ultimate Boutique Handbook on Amazon Buy The Retail Mindset on Amazon
Manufacturing Clothing & Accessories for Influencers with Jackie Hutson and Camille Worstell of Atrium Apparel Company
April 01, 2024 09:00 - 35 minutes - 32.1 MB0:54.6 If you're an influencer or if you are in a position where you are ready to start manufacturing your own clothing and accessories or you already do and you want a different take on it and you want to hear from people who are really in the day to day of what's coming next, they're a little bit right ahead of the curve, you're going to want to listen to this episode. 4:24.3 We're now working with influencers, which is super fun and exciting and new. And I think that's the greatest part ...
Curves in Commerce: The Business of Plus Size Retail with Ashley Full, Founder of Amour 781
March 26, 2024 09:00 - 33 minutes - 30.3 MB0:51.0 Our promise to you today is that we hope you will open your mind to adding more plus size to your retail store as a vendor and how to do it in a way that's going to make you money. 3:08.6 I think sizing is one of the most challenging aspects of the plus size and extended market. 3:36.7 Extra large is not plus size. No. So there's a different size grade to the plus size demographic. So a 1x is not the same as an extra large and that's a huge misconception. 6:33.4 Size grading is cr...
Creating a Legacy Retail Boutique Business with Darlene Mitchell
March 18, 2024 09:00 - 54 minutes - 49.4 MB1:04.0 My name is Darlene Mitchell and I am a retail business strategist. And my strength really is around inventory and profitability. So I help business boutique owners. Understanding inventory strategies so they can have legacy, not just so they can have a business, but they can have a legacy business, a business that stays around. 1:32.8 I was in corporate retail for 25 plus years. And what I do now is exactly what I did in corporate retail 1:51.4 I'm teaching my clients what I learne...
From Homeless to $1M Wholesale Company: Molly Trumpler's Story
March 11, 2024 09:00 - 1 hour - 62.8 MB1:22.0 I use retail as a sort of the stepping stone to gain awareness about myself and to build capital. 2:58.1 It's very important that I feel that the clothes that we make are just made for a woman's body, not a specific woman's body, but like just the woman's body. So I pay a lot of attention to where themes are and how long certain sleeves are to make it to make everybody feel like they can wear it and not be self conscious. 4:06.1 I do think that the clothes you put on your body have ...
Email Segmenting for Boutique Growth
March 04, 2024 09:00 - 12 minutes - 11.8 MB1:27.0 So when should you start an email list? Like Day one. Okay. If you don't have an email list or you only have a list of people who purchase from your boutique business, that's fine. 1:38.4 Even if it's 20 people on your list, even if it's five, get signed up with an email service and get going. 1:54.7 What are we doing with email? Why are we doing it? One, we're staying top of mind with customers. 2:01.5 Email has the highest return on investment, somewhere like 38 for every email y...
February Boutiqueland Updates & MAGIC Recap
February 26, 2024 09:15 - 38 minutes - 71.3 MBMentioned in this episode: Sky's the Limit Boutique Business Accelerator in 2024 Sky's Boutique Business Accelerator teaches a proven, professional level framework that has been revolutionizing how boutiques scale. What if in 3-4 months you could reduce your inventory liability, become more profitable and start making passive income? Sky's the Limit Boutique Business Accelerator
How to Start a Boutique with No Money
February 26, 2024 09:00 - 6 minutes - 6.03 MB0:24.5 You don't need a lot of money to start a boutique business. 0:36.6 Let's say that the first way is through dropshipping. There are lots of dropshippers that are now connected through Shopify. So all you have to do is have a Shopify website. 0:55.4 You pay for the good as the person buys for it, but it's a really nice way to start a business with very little money. You will have to pay the Shopify fee and sometimes drop shippers do have initial setup. 1:08.6 Then you don't have a wh...
Boutique Retail Ins and Outs for 2024
February 19, 2024 09:00 - 19 minutes - 18 MB0:41.2 One of the things that I know for sure across all of my clients that I work with as a boutique consultant is I want them all to relax. 1:18.4 I think we need to set much better boundaries than we have in the past. And I think a lot of people just were hustling and that's like how they were raised. And that's what patriarchy tells us to do. 2:25.4 So every time you expand, every time you make more money, you're going to have to put more support systems in place. 3:47.8 So in for 2...
Booking Events for Your Boutique (Mobile + Brick and Mortar + Pop Ups)
February 12, 2024 09:00 - 10 minutes - 9.75 MB1:30.6 Pop ups are anything that are temporary or semi permanent. And the idea is that you're going there, you're testing the location, you're testing the audience, and you're seeing if it works for you. 2:25.8 You've got to figure out what the vibe of your customer is going to be so that you know where they're going to be. 2:48.6 You want to study the other vendors that are there. You want to study the ones that look busy. You want to see what they're doing. 3:50.2 If you have good produ...
800: FAQ's About Mobile Retail
February 05, 2024 09:00 - 17 minutes - 16.3 MB1:33.0 The thing about having a brick and mortar is you have automatic traffic If you pick a good location, so All the clients that I've ever had open a brick and mortar business, I'm always like pay for traffic, pay for good location, because that's something that you don't automatically get in a mobile business. 1:56.1 If you're in a location that's really rural or has really specific zones where people go to shop, you want to exist in those places as a mobile shop. 2:10.2 I find that w...
735: Stop with the January Negative Boutique Talk
January 31, 2024 09:00 - 12 minutes - 11.8 MB0:24.0 I want to show you why your January negative self talk and your negative, in general, self talk about the economy is, it's, it's putting your boutique out of business. 1:24.6 January is a trash month 1:31.8 In the retail world, it is trash, which means you get to take time off. 2:24.9 No, the economy is not bad, your product sucks. You have a bad product. No one wants it. People will buy products that they want. 2:24.1 If there's something you want, you will figure out how to ...
734: January Boutique Updates
January 23, 2024 09:00 - 34 minutes - 31.2 MB4:09.0 January gets a bad rap. It really needs to be rebranded into January is rest, relaxation, rejuvenation. It's also like organizing, prepping, planning, and at a pace that feels gentle and tender and kind. 8:27.8 So where I see retail and boutiques being really different is retail feels really big. 9:39.2 People that look like they're big time might not be making the money you think they might not have the influence you think, or they'll have the influence in the wrong space. 11:29....
Scaling Your Boutique Business
December 11, 2023 10:00 - 15 minutes - 13.9 MB1:30.1 This is one of the keys to, I think, the problems that happen among so many boutique owners is you just have so much space. 1:45 But It allows you to overbuy and overbuying is one of the quickest ways to not scale your business to become very much unprofitable and to always be struggling to make the revenue that you want. 1:56.9 So first and foremost, the conversation around assortment has to come from the fact that we don't want to overbuy. 2:29.8 If something is really working in...
733: Scaling Your Boutique Business
December 11, 2023 09:00 - 16 minutes - 15.3 MB1:30.1 This is one of the keys to, I think, the problems that happen among so many boutique owners is you just have so much space. 1:45 But It allows you to overbuy and overbuying is one of the quickest ways to not scale your business to become very much unprofitable and to always be struggling to make the revenue that you want. 1:56.9 So first and foremost, the conversation around assortment has to come from the fact that we don't want to overbuy. 2:29.8 If something is really working in...
Retailer: Make January 2024 Great Now
December 04, 2023 10:00 - 13 minutes - 12.8 MB1:48.1 With seasonal change, the merchandise has to change. So whether you have clothes, whether you have garden goods, whether you have gifts, it's always going to shift based on the season, right? So that's why January and the J months have this bad rep because they're transition months. 3:53.7 You see really weird activity in January. So you don't want to start your year off that like that. You want to know that January is an extension of the year before. 4:45.2 If December 5th, Decemb...
732: Retailer: Make January 2024 Great Now
December 04, 2023 09:00 - 15 minutes - 14.2 MB1:48.1 With seasonal change, the merchandise has to change. So whether you have clothes, whether you have garden goods, whether you have gifts, it's always going to shift based on the season, right? So that's why January and the J months have this bad rep because they're transition months. 3:53.7 You see really weird activity in January. So you don't want to start your year off that like that. You want to know that January is an extension of the year before. 4:45.2 If December 5th, Decemb...
Retail End of the Year Important To Dos
November 27, 2023 10:00 - 16 minutes - 15.3 MB2:17.6 This is the time to talk about it. This is the time to get people behind your cause. 3:06.8 We've got to promote the promotions that we're doing, any sales, discounts, events. events we have to promote, but we also can't forget that we have to educate our customers. 3:36.8 What matters is how you show up for them. What matters is how you present your offer to them. 4:39.6 But the real truth is like we have to be more nuanced with our marketing. We have to be more assertive, but...
731: Retail End of the Year Important To Dos
November 27, 2023 09:00 - 18 minutes - 16.7 MB2:17.6 This is the time to talk about it. This is the time to get people behind your cause. 3:06.8 We've got to promote the promotions that we're doing, any sales, discounts, events. events we have to promote, but we also can't forget that we have to educate our customers. 3:36.8 What matters is how you show up for them. What matters is how you present your offer to them. 4:39.6 But the real truth is like we have to be more nuanced with our marketing. We have to be more assertive, but...
Boutique Insights- Thriving in Turbulent Times
November 20, 2023 12:45 - 53 minutes - 49.4 MB5:28.0: So I want to talk about the big picture that I want to talk about industry and then I want to talk about you, how you're feeling. 7:47.2: From being a boutique owner to you being a human in the world, right? We are managing a lot. 10:54.0: If you can get yourself to 12 to 15K, you're good. You're in good shape. You know, like you're good. You're rocking and rolling. 12:16.1: It does feel like hate and division and the wanting to pit sides against each other and all this kind of ...
730: Boutique Insights- Thriving in Turbulent Times
November 20, 2023 11:45 - 55 minutes - 50.8 MB5:28.0: So I want to talk about the big picture that I want to talk about industry and then I want to talk about you, how you're feeling. 7:47.2: From being a boutique owner to you being a human in the world, right? We are managing a lot. 10:54.0: If you can get yourself to 12 to 15K, you're good. You're in good shape. You know, like you're good. You're rocking and rolling. 12:16.1: It does feel like hate and division and the wanting to pit sides against each other and all this kind of ...
Inside Boutique Bootcamp: A Preview of Our Most Recent Coaching Call
November 13, 2023 10:00 - 1 hour - 80.8 MB2:03.7: What you're about to listen to is a group coaching call. We include group coaching calls with all of our programs. So, we have three levels of programs. This particular call is for our Boutique Basics Bootcamp course. 7:07.0: If you think you can sell everything to everyone and have something for everyone. I've been preaching this for years. And you're going to see it come true in the next six months, like harder than ever, because you can't just sell something for everyone becaus...
729: Inside Boutique Bootcamp: A Preview of Our Most Recent Coaching Call
November 13, 2023 09:00 - 1 hour - 82.2 MB2:03.7: What you're about to listen to is a group coaching call. We include group coaching calls with all of our programs. So, we have three levels of programs. This particular call is for our Boutique Basics Bootcamp course. 7:07.0: If you think you can sell everything to everyone and have something for everyone. I've been preaching this for years. And you're going to see it come true in the next six months, like harder than ever, because you can't just sell something for everyone becaus...
Boutique Strategy: Short-Term Fixes and Long-Term Vision
October 30, 2023 10:00 - 29 minutes - 23.9 MB2:16.5: There's no one path to success. 3:13.3: There's been some quick fixes or people who've started businesses really quickly and maybe seen some success. But this is where the short and longterm thinking in my mind happens because you have to be on the pulse and you also have to be thinking longterm. 4:37.4: Size inclusivity has been something that we have been fighting for from vendors, from brands for so long. This is something that, you know, we want more cute clothes and inclusive ...
728: Boutique Strategy: Short-Term Fixes and Long-Term Vision
October 30, 2023 09:00 - 31 minutes - 25.2 MB2:16.5: There's no one path to success. 3:13.3: There's been some quick fixes or people who've started businesses really quickly and maybe seen some success. But this is where the short and longterm thinking in my mind happens because you have to be on the pulse and you also have to be thinking longterm. 4:37.4: Size inclusivity has been something that we have been fighting for from vendors, from brands for so long. This is something that, you know, we want more cute clothes and inclusive ...
Changes in Boutiqueland/Thoughts on 2024
October 23, 2023 10:00 - 30 minutes - 68.9 MB5:32.0: You know, there's a lot of people that just step into entrepreneurship and it's like not their thing and no judgment. 6:47.0: Because let's be honest. Most people that own a boutique and you know, I know I have my dudes out there and I also have mostly women I'm chatting with, right? And we know we are tired like we were tired. 7:48.6: I think we have to all really, really be honest about when we start a boutique. Like, what's enough? What's enough for you? What's not enough? What'...
727: Changes in Boutiqueland/Thoughts on 2024
October 23, 2023 09:00 - 31 minutes - 72.5 MB5:32.0: You know, there's a lot of people that just step into entrepreneurship and it's like not their thing and no judgment. 6:47.0: Because let's be honest. Most people that own a boutique and you know, I know I have my dudes out there and I also have mostly women I'm chatting with, right? And we know we are tired like we were tired. 7:48.6: I think we have to all really, really be honest about when we start a boutique. Like, what's enough? What's enough for you? What's not enough? What'...
Let's Talk About Debt, Baby
October 16, 2023 10:00 - 38 minutes - 34.9 MB8:35.0: I've been studying money and money mindset for a long time. I will preface all of this conversation. With a short legal disclaimer saying, I am not an accountant. 9:33.1: I want to speak to this idea of debt because especially in the United States this is something that Basically, our society has decided is bad and I'm here to kind of flip the script on that for you boutique owners. 11:00.8: So often as women, we give away our power around money. 11:48.3: Taking out a 300, 000 lo...
726: Let's Talk About Debt, Baby
October 16, 2023 09:00 - 39 minutes - 36.4 MB8:35.0: I've been studying money and money mindset for a long time. I will preface all of this conversation. With a short legal disclaimer saying, I am not an accountant. 9:33.1: I want to speak to this idea of debt because especially in the United States this is something that Basically, our society has decided is bad and I'm here to kind of flip the script on that for you boutique owners. 11:00.8: So often as women, we give away our power around money. 11:48.3: Taking out a 300, 000 lo...
FAQ's About Starting a Boutique
October 02, 2023 10:00 - 14 minutes - 32.5 MB1:28.3: It's going to cost you some money, obviously, to have a point-of-sale system, meaning you need somewhere to sell it and accept credit cards. 2:13.8: If you're going to start a boutique, uh, whether it's home decor, gifts, children's, women's, men's, you've got to think about what are the things that people buy most often? What are the categories that they're buying? 3:55.7: Now people always say like, Oh, I should have something for everyone. No, you should have. Lots of things fo...
725: FAQ's About Starting a Boutique
October 02, 2023 09:00 - 15 minutes - 36 MB1:28.3: It's going to cost you some money, obviously, to have a point-of-sale system, meaning you need somewhere to sell it and accept credit cards. 2:13.8: If you're going to start a boutique, uh, whether it's home decor, gifts, children's, women's, men's, you've got to think about what are the things that people buy most often? What are the categories that they're buying? 3:55.7: Now people always say like, Oh, I should have something for everyone. No, you should have. Lots of things fo...
Fall in Boutiqueland Updates |BONUS|
September 29, 2023 20:00 - 37 minutes - 68.5 MBClick here to see more about Boutique Basics Bootcamp. Enroll in Boutique Basics Bootcamp now for the lowest price and over $3200 of bonus material! This episode has not been edited for ums or gaps! Enjoy! Emily on IG: @stylishandsuccessful or @boutiquetrainingacademy Mentioned in this episode: Sky's the Limit Boutique Business Accelerator in 2024 Sky's Boutique Business Accelerator teaches a proven, professional level framework that has been revolutionizing how boutiques scale. What if...
Would I Make a Good Boutique Owner Based On What I Do Now?
September 25, 2023 10:00 - 8 minutes - 20.2 MB00:07.1: Let's talk about what jobs or where we see most people come from in boutique land to start their boutique. 1:01.8: First and foremost, it's stay at home moms, it's mothers, it's women, people with uteruses that have had children that want to start a business. 1:49.2: You're going to need support with your business and with your child or children. The more kids you have, I think the harder it's going to be. 2:03.1: If you have kids and you're really good at managing your time an...
724: Would I Make a Good Boutique Owner Based On What I Do Now?
September 25, 2023 09:00 - 10 minutes - 23.8 MB00:07.1: Let's talk about what jobs or where we see most people come from in boutique land to start their boutique. 1:01.8: First and foremost, it's stay at home moms, it's mothers, it's women, people with uteruses that have had children that want to start a business. 1:49.2: You're going to need support with your business and with your child or children. The more kids you have, I think the harder it's going to be. 2:03.1: If you have kids and you're really good at managing your time an...
What Makes an Online Boutique Successful NOW?
September 18, 2023 10:00 - 13 minutes - 31 MB46.6: I worked for seven years in corporate retail merchandising in New York City, uh, for big brands that, you know, then I started my own boutique. 2:08.0: If you are not committed to either finding cheaper wholesale items or marking things up appropriately, and I'm talking like three times markup, you will not be successful. 2:46.4: And the amount of money we make is dependent on the difference between the wholesale cost and the retail price of that item. So the bigger that gap, the mor...
723: What Makes an Online Boutique Successful NOW?
September 18, 2023 09:00 - 15 minutes - 34.5 MB46.6: I worked for seven years in corporate retail merchandising in New York City for big brands that, you know, then I started my own boutique. 2:08.0: If you are not committed to either finding cheaper wholesale items or marking things up appropriately, and I'm talking like three times markup, you will not be successful. 2:46.4: And the amount of money we make is dependent on the difference between the wholesale cost and the retail price of that item. So the bigger that gap, the more mon...
How Much Does it Cost to Start a Mobile Boutique? and How Much Can I Make?
September 11, 2023 10:00 - 22 minutes - 20.9 MB1:42.4: Having a mobile boutique was really fun for me. I loved all four years that I did it, and I want more people to start the business. And I want you to start a mobile boutique if it's something you're excited about. 2:18.8: The obvious first thing is you need a truck, a trailer, a whatever, an RV, a bus, before you even get into buying that vehicle, you really want to think about what you want to do with your boutique business. 3:39.6: I actually would keep back stock while I was at...
722: How Much Does it Cost to Start a Mobile Boutique? and How Much Can I Make?
September 11, 2023 09:00 - 24 minutes - 22.3 MB1:42.4: Having a mobile boutique was really fun for me. I loved all four years that I did it, and I want more people to start the business. And I want you to start a mobile boutique if it's something you're excited about. 2:18.8: The obvious first thing is you need a truck, a trailer, a whatever, an RV, a bus, before you even get into buying that vehicle, you really want to think about what you want to do with your boutique business. 3:39.6: I actually would keep back stock while I was at...
Challenges New Boutique Owners Face
August 28, 2023 10:00 - 13 minutes - 12.6 MB1:19.7: We need more boutiques to open because we need more perspectives. We need your point of view. 1:50.4: So first and foremost, no, you cannot buy samples. I know it sucks. You just can't. Okay. The way that the wholesale piece of the industry works. 2:57.3: This is why I always say you should go to market or try to go to LA or New York or wherever these people are so you can see samples and you can see what's going on. 3:43.2: So now when you're on a wholesale website or you're lo...
721: Challenges New Boutique Owners Face
August 28, 2023 09:00 - 15 minutes - 14 MB1:19.7: We need more boutiques to open because we need more perspectives. We need your point of view. 1:50.4: So first and foremost, no, you cannot buy samples. I know it sucks. You just can't. Okay. The way that the wholesale piece of the industry works. 2:57.3: This is why I always say you should go to market or try to go to LA or New York or wherever these people are so you can see samples and you can see what's going on. 3:43.2: So now when you're on a wholesale website or you're ...
Expanding Your Boutique's Initial Assortment
August 21, 2023 10:00 - 18 minutes - 41.3 MB1:14.6: We're talking about growing our assortment today. And to me, that's a really important topic because I've seen so many people do it incorrectly. They end up with lots of inventory sitting in a back room or sitting in a warehouse or in a storage unit or whatever. 1:47.2: If you're in a spot where you're like, I'm making all these mistakes that I'm like, talk about great. You see your mistakes. You can fix it. 3:59.3: What it really is, is money being spent that shouldn't be spent t...
720: Expanding Your Boutique's Initial Assortment
August 21, 2023 09:00 - 19 minutes - 44.8 MB1:14.6: We're talking about growing our assortment today. And to me, that's a really important topic because I've seen so many people do it incorrectly. They end up with lots of inventory sitting in a back room or sitting in a warehouse or in a storage unit or whatever. 1:47.2: If you're in a spot where you're like, I'm making all these mistakes that I'm like, talk about great. You see your mistakes. You can fix it. 3:59.3: What it really is, is money being spent that shouldn't be spent t...
Moving from Online to Brick and Mortar Boutique
August 14, 2023 10:00 - 20 minutes - 47.1 MB0:56.8: I always say focus on one store first, grow that, and then add. 2:39.1: They do local pickups, things like that. That's actually, I think the best-case scenario for opening a brick-and-mortar because you already have this built-in customer base locally. And then they're going to say to their friends, Hey, let's go to this store. I think it's really different. 3:10.8: Let's say you have been selling online and you're sending orders all over the country, you do want to be sure that ...
719: Moving from Online to Brick and Mortar Boutique
August 14, 2023 09:00 - 22 minutes - 50.6 MB0:56.8: I always say focus on one store first, grow that, and then add. 2:39.1: They do local pickups, things like that. That's actually, I think the best-case scenario for opening a brick-and-mortar because you already have this built-in customer base locally. And then they're going to say to their friends, Hey, let's go to this store. I think it's really different. 3:10.8: Let's say you have been selling online and you're sending orders all over the country, you do want to be sure that ...
How to Shop at a Market or Show
August 07, 2023 10:00 - 26 minutes - 23.9 MB1:30.5: If you are someone who feels overwhelmed often, or you can't handle lots of people, then going to market or a show might not be for you. 5:48.2: So the intention of going to a show would be to hopefully place orders, but to touch and feel and try on and meet the vendors and maybe meet new vendors that, you know, every vendor isn't on Fashion Go. 6:47.1: You'll find is generally organized in a way where the buyers that are coming to that show are all buying for the same kind of cust...
718: How to Shop at a Market or Show
August 07, 2023 09:00 - 27 minutes - 12.6 MB1:30.5: If you are someone who feels overwhelmed often, or you can't handle lots of people, then going to market or a show might not be for you. 5:48.2: So the intention of going to a show would be to hopefully place orders, but to touch and feel and try on and meet the vendors and maybe meet new vendors that, you know, every vendor isn't on Fashion Go. 6:47.1: You'll find is generally organized in a way where the buyers that are coming to that show are all buying for the same kind of cust...
Make 20% More in 30 Days
July 31, 2023 10:00 - 10 minutes - 24.7 MB1:12.3: 20% is a lot of money for a business. But it's also not that hard. So let's think about what 20% would look like in the next 30 days for you. 1:51.3: You need to make sure that you have inventory. Okay. If you don't have inventory, then that's okay. 2:32.6: If your customer is already bought into something that's really working, then you're in a position where you have the opportunity to buy more in a different color and a different print and a bit of a different style and potentia...
717: Make 20% More in 30 Days
July 31, 2023 09:00 - 12 minutes - 28.3 MB1:12.3: 20% is a lot of money for a business. But it's also not that hard. So let's think about what 20% would look like in the next 30 days for you. 1:51.3: You need to make sure that you have inventory. Okay. If you don't have inventory, then that's okay. 2:32.6: If your customer is already bought into something that's really working, then you're in a position where you have the opportunity to buy more in a different color and a different print and a bit of a different style and potentia...
Shattering Income Norms: When Women Boutique Owners Make More Than Their Husbands
July 24, 2023 10:00 - 44 minutes - 41.1 MB3:13.8: I was raised middle class in a blue state. And I think that generationally, I'm like two generations away from the Great Depression. And I am one generation, not even, I'm 10 years away from women getting bank accounts. 4:09.2: I want to recognize that things are changing in the boutique industry, especially because it is a woman-led business, and I'm sorry, I'm a woman female-identifying. 5:07.0: I think this is a big piece of it is when you are starting to make more money, you h...