Book Marketing Show Podcast with Dave Chesson
65 episodes - English - Latest episode: about 5 years ago - ★★★★★ - 130 ratingsAre you ready to increase your book sales, and hit the bestseller list consistently? Welcome to the Book Marketing Show, where in this weekly podcast Dave Chesson will not only show you some of the best book sales tactics but also bring on top-notch guests to show how each tactic taught here was a game changer for their books and how it can be for yours as well. Having created one of the largest websites on book marketing, Kindlepreneur.com, he’s also been a book-marketing consultant for top NYT Bestselling authors in both Fiction and Non-fiction as well as helping big name publishing companies increase their sales. He’s been featured in Forbes, Entrepreneur, and a multitude of book related websites across the net. So, tune in as you learn for free about the art to book marketing and how others are using these tactics to improve their sales and how you can too!
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Episodes
64: Book Launch to Consistent Sales Case Study
February 19, 2019 06:00 - 23 minutes - 16.5 MBYou’ve written your book and the hard work is done, right? Nope! As an author, you’re not just looking to write a book, but you’re hoping to sell that book, too. Our guest today talks about what she did for her launch and how it set her on the path to great book sales, as well as opportunities. Amy Lyle is an author, comedienne, actor and screenwriter whose book launch kicked off with a party that set her book up for consistent sales and lots of publicity opportunities that followed. For...
63. Marketers & Coffee: Publishing Companies and Deals with Anna David
February 12, 2019 06:00 - 26 minutes - 18.6 MBBack in Episode 61, we talked about what it’s like to work with publishers and the differences between legitimate, illegitimate, and vanity presses. But in today’s episode, we talk with an author who has gone the traditional publishing route and self-published. She has also set up her own publishing company. Anna David became well-known as a freelance writer for magazines and newspapers. When her first novel was picked up, her publisher, unfortunately, ended up in the midst of a scandal, a...
62. Best Writing Tools for Authors
February 05, 2019 06:00 - 10 minutes - 7.76 MBBook writing software. There are a lot of options. In today’s episode, we’ll talk about three of the most common ones: Microsoft Word, Google Docs, and Scrivener. Microsoft Word is familiar to many and may already be on your computer. Google Docs is free and cloud-based, meaning you can access it from anywhere. Scrivener has the most bells and whistles, though, and is designed with authors in mind. Each one has pros and cons, and depending on your style of writing, you may prefer one over ...
61. What Publishing Companies Are Really Like (Insider Story)
January 29, 2019 06:00 - 15 minutes - 10.9 MBAs an author and consultant who has worked with a number of book publishers, it’s important for us authors to understand how publishing companies work, what they look for in books, and what authors need to consider before signing anything. The biggest thing to consider is these companies are looking for books that will sell. There are four main things to take into account when it comes to leveraging your book: The subject matter is something the company really cares about. Your own sale...
60. Marketers & Coffee: Facebook Pages for Authors
January 22, 2019 06:00 - 30 minutes - 21.2 MBFacebook can seem like an intimidating place to put yourself out there as an author if you’re not used to it. You may wonder how to navigate between using it for personal reasons versus using it as a marketing arm of your books. But it can be a powerful tool and, used correctly, can help your readers connect with you more. Audrey Hughey helps her students in the Author Transformation Alliance use tools like Facebook to help market their books without coming across as too pushy or “salesy...
59. How to Get Paid Writing Other People’s Books
January 15, 2019 06:00 - 20 minutes - 14.2 MBWhen you first start out as a writer, you may be looking to supplement your income. One great way of doing this is to become a ghostwriter. A ghostwriter is an author who is paid to write a book for someone else. It may not seem like it carries the same weight as authoring your own book and seeing your name on the cover, but there are a lot of reasons not to discount ghostwriting. For one thing, it could bring in enough income for you to be able to quit your 9-to-5 job to focus on becoming...
58. Reviving a Dead Book (Case Study #4)
January 08, 2019 06:00 - 33 minutes - 23.6 MBWriting a book is hard. Sometimes when we find our books aren’t selling well, we may have to make the choice between reviving it or letting it go. In this Reviving a Dead Book case study, we look at an author who decided not to revive his first book, but instead tried reviving his second. Then, he was able to look at both to see the difference a revive can make. Stuart Thaman wrote his first book in college during NaNoWriMo and it was picked up by a publishing company, but didn’t initially...
57. How to Make a Children’s Book
November 27, 2018 06:00 - 27 minutes - 19.4 MBWriting a children’s book is not something to go into lightly. Sure, it may sound like less work because they’re typically fewer words, but there are things to think about you may not be prepared for. But if you have ever thought about it, it’s a great market to get into. About 40 million children’s books are sold online every year. Eevi Jones has written more than a dozen children’s books of her own and uses her knowledge to teach others the skills needed to write, publish and market thei...
56. Using AMS Ads to Increase Your Sales (CASE STUDY)
November 20, 2018 06:00 - 22 minutes - 15.9 MBMichael Knight who went from doing OK with sales of his book to seeing some major changes after taking my free AMS course and using KDP Rocket. One of the things I talk about in the KDP Rocket course is that you may find keywords to use for your book you may not have immediately thought of before. Michael is still learning what keywords work best with his book for AMS ads, which he talks about in the episode and gets ideas for even more keywords that may attract his ideal reader to his b...
55. Book Price Hack that will Make You More Money
November 13, 2018 06:00 - 11 minutes - 8 MBIf you’re using CreateSpace to create and market your book, you won’t want to miss this ingenious way you can price your book higher, sell it for a lower price, and still get the royalties that come from the higher price. While you may not necessarily use this tactic, I do encourage authors to test different prices for their books anyway to see what works best for them. Former guest Derek Doepker stumbled upon this hack and talks with me today about how it works and how we can use it ethic...
54. Creatively Smart Ways to Come Up With Your Book Title
November 06, 2018 06:00 - 10 minutes - 7.45 MBOne of the most important things you’ll be tasked with as an author is to come up with a title for your book. Many authors think it’ll just come to them. However, after sitting in meetings with publishing companies, I know that doesn’t just happen. Publishers have a process because they know book titles can make all the difference in the sales of that book. In this solo episode, I talk about using data from the market and how to do research to make sure you come up with a title that grabs ...
53. Marketers and Coffee: Book Cover Mastery with Derek Murphy
October 30, 2018 05:00 - 29 minutes - 20.8 MBDerek Murphy continues our discussion on book cover design. We’ve both tried to make our book covers stand out, but many designers will tell you a cliche book cover may do really well because it’s what the audience wants Derek has spent plenty of time reviewing what kinds of covers work better to convey what the book is about. This translates into more clicks on an ad with a cover that is intriguing to them. For more information, visit the show notes at https://kindlepreneur.com/e53
52. Amazon Link Anatomy And Why We Need to Understand This
October 23, 2018 05:00 - 17 minutes - 12.2 MBIt’s important to understand which links Amazon prefers you use for your book and how trying to game the system with a different URL won’t work. Jesse Lakes, co-founder of Geniuslink, is today’s guest. His service helps authors create links for users to click, which then opens the Amazon store for their country. He talks about the URL Amazon prefers to market your book and why it’s important not to try tweak the link. For more information, visit the show notes at http://kindlepreneur.com...
51. The Cold Hard Truth About Book Marketing Services
October 16, 2018 05:00 - 16 minutes - 11.4 MBFor new authors without much of a following, the idea of a book marketing service may seem appealing, but you should be wary of them. I’ll be going over some of the things you should think about when it comes to book marketing services, as well as listing some red flags to be aware of if you do decide to use one. Not all book marketing services are bad, in fact there are some out there that may be able to help with your marketing just fine. Although any good book marketing service will mos...
50. IngramSpark vs Lulu: What’s the best for Hardcover book creation
October 09, 2018 05:00 - 15 minutes - 10.7 MBMy response to a recent guest post on Kindlepreneur from John Pinedo about creating a hardcover version of your book and having it sold on Amazon. John used Lulu to create a hardcover version of his book and wrote about it in his guest post, but there are other options for doing this. There are two guests for this week’s episode, John and Eevi Jones. Eevi, who has also written a guest post on Kindlepreneur, used IngramSpark to create hardcover versions of her children’s books. In the two i...
49. Using Fiverr for Book Covers - It’s Not What You Think!
October 02, 2018 05:00 - 10 minutes - 7.5 MBFiverr may not be the first place you think of when it comes to where to go to find someone to design a book cover for you, but if you’re on a limited budget it’s not a bad option to look at. For those who may not know, Fiverr is an online marketplace where people will post jobs they can do that cost as little as $5. There is also a lot listed that is more than $5, but the name comes from the idea that you can find people willing to do the work for little money. Finding someone to design...
48. Marketers & Coffee: Author Conferences
September 25, 2018 05:00 - 25 minutes - 17.5 MBAuthor conferences might seem downright scary to those who have never been. But I can tell you from personal experience that the ones I’ve gone to have had a prolific change in not only the way I write, but also the way I work with others. In this session of Marketers & Coffee, I’m bringing on my friend Craig Martelle who runs the 20Booksto5k Facebook Group. He’s created a community where authors can share ideas, learn from one another, and grow. But today, we’re talking about author confe...
47. Reviving a Dead Book Series (Case Study 3)
September 18, 2018 05:00 - 18 minutes - 13.3 MBWhen Ethan Jones first published his book, he sold five copies the first month. As the years went on, he improved his marketing skills and improved as a writer. He decided after six years to do a complete rewrite, cutting almost 15,000 words, editing chapters, and added a better ending. He also added a cliffhanger so readers would want to move on to the next book in the series. I did pretty much all that I had learned in order to make a book more captivating for the reader. One thing Eth...
46. Social Media for Authors: Big Mistakes Many Make
September 11, 2018 05:00 - 20 minutes - 14.3 MBSocial media seems like an obvious choice when it comes to marketing your book. Now, in this episode, we’re not talking about Facebook ads, but we’re talking more about using social media, specifically Facebook, as a way to connect with your readers and attract new readers. When Allison Garcia started marketing her book using Facebook, she set up a Page, as many authors do, and posted updates every few weeks. Once all her friends and family bought her book, she decided to get more serious ...
45. Marketers & Coffee: Proofreading for Your Book
September 04, 2018 05:00 - 22 minutes - 15.5 MBEven the most nit-picky of writers needs someone to look over their work from time to time. Having a proofreader means there is an extra set of eyes and, in many cases, a fresh set of eyes that might catch things that, as the writer, you might not. Caitlin Pyle is a proofreader for books and teaches others to become proofreaders. Not only has proofreading become her full-time job, but it has also helped her and her proofreading students make connections to other authors. For more informa...
44. Book Cover Font Secrets You Need to Know
August 28, 2018 05:00 - 22 minutes - 15.5 MBThe font you use on your book cover plays a big part in the success of your book and how well your cover resonates with your target market. One of the major elements to consider when designing your book cover is your font choice. It can be tempting to put a lot of emphasis on using a fancy font with lots of elements to make the title, subtitle and/or author name pop on a cover, but there’s a fine line between awesome and cheesy. Derek Murphy, who helps writers with publishing and book ma...
43. How to AB Test Your Book Title, Cover, and Description
August 21, 2018 05:00 - 20 minutes - 14.3 MBWhen it comes to picking the right cover, title and description for your book, your opinion as the author may be biased because you already know exactly what your book is about and what’s inside. For those coming across your book for the first time, though, it’s important to take into consideration what they are attracted to. Finding this out requires testing, which can either be done on Facebook, or as Kim Kohatsu and I will talk more about, a site called PickFu. This site allows users to...
42. My Keywords Aren’t Working and How to Fix that!
August 14, 2018 05:00 - 17 minutes - 11.9 MBWe’re going to be diving deep and looking at why keywords might not be working for your book and how to fix it. We’ve covered a bit about keywords in the past and how important they are for authors. But what if our keywords aren’t working for us? In this solo episode, I talk about the reasons why your keywords might not be working, and ways you can assess what words are working and which ones might not. This will also help in not only attracting the right readers to your book, but also in ...
41. Marketers & Coffee: Audiobooks and Should Authors Sell Them?
August 07, 2018 05:00 - 30 minutes - 21 MBAudible has made it easy for people to download and listen to audiobooks, especially because they can listen on the go. With Audible’s incentive of offering two free books when readers sign up, it’s also become increasingly popular. Having and audiobook version of your book can be a great way to gain more readers, as well as add a little bit more credibility to your book. Derek Doepker has been turning his nonfiction books into audiobooks for three years and has seen their growth as a ...
40. How Does Amazon Handle Reviews?
July 31, 2018 05:00 - 33 minutes - 23.2 MBOnce a month, I like to sit down with authors or someone who’s an authority on a certain subject and chat about their area of expertise in what we call Marketers & Coffee. On this episode, we talk about the Amazon review process. Now, as you’ve learned from previous episodes, you can’t pay for Amazon reviews, and we dive a little deeper into how we think Amazon looks for fake reviews or reviews that were gotten in ways that go against Amazon’s policies. Craig Tuch, the owner of Hidden Gems...
39. Book Press Releases and Do they Work?
July 24, 2018 05:00 - 16 minutes - 11.7 MBWhile there are many marketing tactics to help increase awareness and sales of your books, don’t discount local media to help you promote it. A press release that’s sent to news agencies is a good practice, especially if your book is relevant to readers and viewers. Dan Janal, the owner of a major press release company, is on today’s show to help us get the inside scoop and understanding of press releases, including how they work and if you should consider one for your book. For more i...
38. New Book Market, Playster and What Authors Need to Know
July 17, 2018 05:00 - 21 minutes - 14.9 MBPlayster is a growing subscription-based service that allows you to download unlimited music, movies, books, audiobooks and games for a monthly fee. For customers, it’s a great deal and it means you don’t have to worry about credits or paying extra like with Audible for audiobooks. While it’s good for the consumer, it’s also great for authors, as well. Our guest this week is Kevin Tumlinson from Draft2Digital who talks about the benefits of making books available on Playster, as well as ...
37. How Writing Books has Affected our Lives and Others
July 10, 2018 05:00 - 24 minutes - 17.1 MBEmeka Ossai and I discuss what writing and our books have done for us that are necessarily about making money. They’ve opened doors for us and created opportunities. Emeka is known for his YouTube channel, which has a lot of videos about Kindle self publishing, as well as personal growth and creating a passive income. When he published his first book published in 2016, he found he was able to create some extra income for him and his family. For more information, visit the show notes at h...
36. Amazon Book Review Policies - Can We Give a Book for Free for Reviews?
July 03, 2018 05:00 - 21 minutes - 15.3 MBWe all know reviews can be instrumental in giving our books some clout when it comes to people on Amazon browsing and looking to see what others thought. One question that causes some confusion among authors is, Can I give copies of my book away for free in exchange for a review? And the answer is yes, but also no. Amazon has specific rules regarding how authors can get fair reviews from readers. This episode, I talk to Craig Tuch, the owner of Hidden Gems Books, which is a review site. Wh...
35. How to Sell More on Book Markets other than Amazon
June 26, 2018 05:00 - 35 minutes - 24.3 MBOne subject that has come up a lot in this podcast is the advice of not putting all your eggs in one basket. Amazon may be at the top when it comes to the book market, but newer platforms for people to sell their books on are emerging and making your book available on those platforms can increase your sales. Amazon has started cracking down on authors and publishing companies who are practicing deceiving tactics when it comes to increasing their sales, and Amazon has begun cracking down on...
34. Best Ways to get Fiction readers turned into Subscribers
June 19, 2018 05:00 - 17 minutes - 12 MBMany fiction writers may use a short story as a content upgrade for those signing up for their mailing lists, but using a method I call the Kobayashi Maru tactic makes that reader magnet even more appealing. W.H. Lock and Jim Heskett both used reader magnets and found that they not only turned their readers into email list subscribers, but also turned them into true fans. W.H. Lock used the Kobayashi Maru Tactic for his email list, while Jim Heskett actually gave his readers exclusive ac...
33. Best Ways to Get Nonfiction Readers Turned Into Subscribers
June 12, 2018 05:00 - 22 minutes - 15.4 MBWhile your book is providing your readers with value, going above and beyond for them by offering what’s known as a “content upgrade” can turn them from readers to loyal fans. A content upgrade can be something like a companion PDF, eBook, video, or even course readers can get by signing up for your email list. By offering this content upgrade, your readers can get even more out of your book by signing up for your email list, but you can also use that email list to send notifications of fu...
32. Do Book Awards Help to Sell More Books?
June 05, 2018 05:00 - 14 minutes - 10.4 MBHaving your book nominated for or winning an award is a wonderful opportunity for any author. While you might have high hopes of increased book sales following the accolade, those sales may not come quite so easily. In today’s episode, author Amy Murphy talks about her experience having her books nominated for the 2016 Dragon Award and how it affected her book sales, but more importantly, the other opportunities that came from earning the award. Applying for many awards is similar to apply...
31. Marketers & Coffee: Facebook Ads vs AMS Ads with Jonny Andrews
May 29, 2018 05:00 - 32 minutes - 22.5 MBFacebook ads and Amazon Marketing Services (AMS) ads are great ways to promote your book and increase your sales. But before you throw your time, energy and money at these, take a look at some of the pros and cons of each to help you decide which one may be right for you. Amazon Marketing Services Pros The ads are already put in front of people who are on Amazon looking to buy a new book. You can set up ads for specific keywords to help sell to just the right audience. Cons The anal...
30. What Price Should You List your Book At?
May 22, 2018 05:00 - 18 minutes - 12.9 MBA common question from authors is about pricing their books. There are five major things to take into consideration when setting your price: Competition analysis Analysis of KU and Kindle Direct prices Target Demographic Future Book Sales and Launch Prices Patrick King is the guest for this episode, and he’s had first-hand experiences testing prices and seeing what sticks. For more information, visit the show notes at www.kindlepreneur.com/e30
29. Ways to Make More Money with Your Book
May 15, 2018 05:00 - 32 minutes - 22.8 MBWhen an author writes a book, it’s easy to assume that their main focus for making money would be selling the book, but in the case studies and examples we talk about in this episode, there are more ways authors can benefit from writing a book financially than simply selling copies. One case study we looked at is a lawyer who wrote a book that he used as a kind of calling card for her services, which increased the number of clients he has, as well as made him known as an expert in his nich...
28. How to Choose a Pen Name
May 08, 2018 05:00 - 14 minutes - 10.2 MBThere are a number of reasons to choose to use a pen name for your writing, including anonymity, separating an author’s personal and professional worlds, choosing something easier to pronounce, protection, or as a marketing technique. Some even do it for fun, like Stephen King writing a book under the name Richard Bachman. When an author plans to pick a pen name, consider creating the author name keeping in mind the age and the readers perceptions and their ability to remember it. For ...
27. Marketers & Coffee: Mistakes Authors and Ourselves Have Made
May 01, 2018 07:00 - 40 minutes - 46.3 MBMastering AMS ads isn’t something you can just throw some money at and hope they’ll work. It takes time and some knowledge of how they work. In this special Marketers & Coffee episode, Brian Meeks will walk us through three major points to understand when it comes to AMS ads: Don’t trust the AMS ads reporting system, trust the keywords KDP Rocket gives you, and more keywords is better (even misspellings). For more information, visit the show notes at https://kindlepreneur.com/e27
26. When and How to Redesign Your Book Cover
April 24, 2018 07:00 - 19 minutes - 13.5 MBWhile the adage “Don’t judge a book by it’s cover” may be true, it’s no secret that many people shopping for books don’t take that advice. A book cover is more important than you might think. You could be the greatest author and your book could be phenomenal, but if your cover doesn’t grab a reader’s attention and give them insight into what your book is about, they won’t necessarily buy it. We’ve had Sasscer Hill on a previous show to talk about how she revived older books to increase sal...
25. Constructing a Book Description
April 17, 2018 07:00 - 23 minutes - 16.3 MBWhile the cover and the title of a book are the first things shoppers see when they look at your book, hooking them with a description is what turns those shoppers into buyers. An important thing to note for writing descriptions is not to write a book report, but to entice the shoppers to want more. A good description should include a hook, an introduction to the protagonist(s), and a summary that leaves them wanting more. In today’s episode, I talk to Bryan Cohen, author of the book, “H...
24. When and How to Change Your Book Title
April 10, 2018 07:00 - 12 minutes - 9.12 MBThe title of a book is important, and when deciding to change the title of a book, there are a few tips to keep in mind. This will be a solo show where I give you tactics to consider if you plan on changing a book title and we go over Amazon’s rules and requirements for book titles and subtitles. Titles deserve a lot of love and if you are thinking about giving a book you’ve previously released a “facelift,” changing the title to better represent the book and its content can be a great s...
23. Marketers & Coffee: Lessons learned publishing and marketing with Joanna Penn
April 03, 2018 07:00 - 37 minutes - 25.8 MBNo matter how far we’ve come, we’ve all had our shaky beginnings, and in this episode, Joanna Penn and I talk about the mistakes we made when starting out and the lessons we’ve learned. Joanna Penn is an author, blogger, the host of The Creative Penn Podcast, as well as lots of videos aimed at helping authors succeed in writing, publishing, and marketing their books. For more information, visit the show notes at https://kindlepreneur.com/e23
22. The Art to Getting an Author Picture for Your Bio
March 27, 2018 07:00 - 35 minutes - 24.7 MBMarketing yourself as an author is an important part of marketing your books, and your author bio picture conveys to readers who you are and gives them a chance to connect with you. You don’t have to drop a boatload of money on a photographer immediately, but this episode will teach you how to make the best with what you have. Having an author bio picture is important because it is a reflection of yourself and it shows your professionalism. Even if you think you can’t be photographed, our ...
21. Start Your Author Email List ASAP
March 20, 2018 07:00 - 22 minutes - 15.9 MBWe all know marketing our book is important on social media, but are you using an email list to help your book sales? Many authors, including myself, say one of their biggest regrets is not starting an email list sooner. Our case study in this episode is Amy Murphy, an award-winning sci-fi novelist, who started off with basically no email list, but successfully grew her list and will share some tips she used to not only increase her book sales, but also get feedback and reviews. Her tips w...
20. Reviving a Dead Book Case Study #2
March 13, 2018 07:00 - 19 minutes - 13.5 MBIn our first case study about reviving a dead book, Kevin McLaughlin took his books that were previously selling poorly and, with a few tweaks, he was able to re-release them and garner more sales than before. This episode is the second case study that examines a few things authors can do to make their books stand out to achieve better marketing success. Sasscer Hill published her first book in 2010 with a small publisher and was nominated for both the Agatha and Macavity Awards, and while...
19. Marketers & Coffee: Mistakes Authors and Ourselves Have Made
March 06, 2018 08:00 - 35 minutes - 24.9 MBOne of the best ways for learning how to sell books is not just to read blogs or listen to podcasting, but to go to conferences and meet other authors. It can be amazing what kind of ideas come out, and what you can learn from one another. Once a month, I’ll be doing episodes called Marketing and Coffee where I sit down with some of the best authorities out there and chat about book marketing. This week, I’m talking with Mark Dawson, who is the host of The Self-Publishing Formula podcast a...
18. How to get Your Book Ranked for More Amazon Book Categories
February 27, 2018 08:00 - 5 minutes - 4.19 MBWe’ve talked about Categories in the past few episodes and how they help us to sell more books, how we can find better Categories, and how we can ask Amazon to change our Categories for us. But did you know your book can show up for 10 categories? The reason showing up for as many as 10 categories will help your book sales is because this increases your chances of achieving Best Seller status with your book. And the way you can be listed for more than the assumed three categories is to ask...
17. Secret Niche Amazon Categories and Where to Find Them
February 20, 2018 08:00 - 16 minutes - 11.7 MBWe are going bit further into picking the right Amazon Book Categories we discussed in the previous episode. We will look at what niche categories are, how they are offered, and how authors can get listed in the categories we want. Our case study for the week is Dali Burgado, a Certified Personal Trainer and Bestselling author who used my free Kindle Sales Rank Calculator to help pick niche categories to list her book under to increase her sales. For more information, visit the show note...
16. The Power of Book Categories and Sales
February 13, 2018 08:00 - 13 minutes - 9.38 MBWe’ve already discussed how choosing the right categories for your ebooks can help sell within different niches, but in this episode we’ll dig deeper into how picking the right categories can help sales. You’ll learn what Kindle Categories are, as well as how Category rankings are done within Amazon. You will also learn how to distinguish between a good category to list your book under and one that might not help as much as you might think. For more information, visit the show notes at...
15. Using a Heatmap to figure out what Amazon Shoppers Look at
February 06, 2018 08:00 - 23 minutes - 16.6 MBWouldn’t it be great to know what parts of our book’s Amazon page shoppers look at the most? Author Michael Alvear hired a company to conduct a study using computers with laser cameras that track pupils to see exactly what Amazon shoppers focus on while they were in search of a book. The heat map provided some interesting information that can help authors optimize their book’s Amazon page. For more information, visit the show notes at http://kindlepreneur.com/e15