#379: Brand Position Consultation - Andrejka Hirschegger

Bokeh - The Photography Podcast

English - May 07, 2020 10:00 - 1 hour - 62.4 MB - ★★★★★ - 160 ratings
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Previous Episode: #378: Encouraging Inclusion in the Photography Industry - George Mitchell

Next Episode: #380: An Introduction to Finding a Great Second Shooter - Misha Wynn

Have you refined your brand position? We recently introduced a special series called Brand Position Consultations, where we explore developing unique brand positions with professional photographers.

In episode 379 of the Bokeh Podcast, Andrejka Hirschegger joins us in this freeform style brand position consultation to discuss how to define her brand position for the multiple markets that she services. Listen in as they chat about how Andrejka is also using her brand position to drive her SEO strategy.

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Check out Andrejka's Guest Feature, along with her other episodes >>

Brand Position: The unique value prop that our businesses offer to our market.

Benefits of a Clear and Distinct Brand Position:

A. Enables Potential Clients to Immediately Know Your UVP

B. Filters Irrelevant Potential Clients

C. Simplifies/Focuses Marketing Efforts

D. Encourages Better Time Management

About Andrejka’s Brand (1:08)

Andrejka’s Competition (5:27)

Andrejka’s Homepage:

Portfolio Images Referenced:

Breaking Out Two Markets: