Behind the Blue Cross Blue Shield building messages
Bob Sirott
English - December 02, 2022 16:26 - ★★★★ - 39 ratingsNews Sports wgn radio chicago bob sirott news talk politics entertainment movies Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
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The facilities and housekeeping team are 'the stars of the show' to make a message.
Ashley Bullock, Communications consultant at Blue Cross Blue Shield of Illinois, joins Wendy Snyder, filling in for Bob Sirott, to talk about the BCBS Light Program and the first symbol that was shown on the building. She also shares details about how the messages are created, how many stories it takes to make a message and some of their most popular messages and symbols.
https://serve.castfire.com/audio/4055018/Ashley_Bullock_120222_2022-12-02-130518.64kmono.mp3