Boat Dealer Profits Podcast

The Power of Compounding

In this episode you will discover: How to stop a downward spiral and change into a powerful force The power of compounded effort over the long haul Resources and links mentioned in this episode: BoatDealerProfits.com/ProfitMaximizer: Sign up for a free Profit Maximizer Session with Matt Sellhorst BoatDealerProfits.com/11Ways - Special Free Report; “11 Ways to Sell More Boats Now and Forever!” BoatDealerProfits.com BoatDealerProfits.com/webinar BoatDealerProfits.com/TV BoatDeal...

Insights from a 5 Year Old

The Power of Massive Action & A Messy Kitchen

Insider Info To Boosting Your F&I Revenue

In this episode you will discover: A simple way to increase F&I revenue by $3,200 per unit on 50% of your deliveries Insight into the boat sales experience from a financing point of view Why you should not have a ‘Financing Manager’ A cool tool that your prospects can use to search inventory by payment Much more to help you sell more boats, make more money and have more fun Resources and links mentioned in this episode: com BoatDealerProfits.com/NewWay BoatDealerProfits.com/11...

Finish 2019 Strong for Family Owned Boat Dealers

In this episode you will discover: Is the industry headed for a slow down What to do if your 2019 got off to a slow start because of weather or other local causes Why the numbers 16.2 and 83.8 are important to your future growth Resources and links mentioned in this episode: BoatDealerProfits.com/ProfitMaximizer: Sign up for a free Profit Maximizer Session with Matt Sellhorst BoatDealerProfits.com/11Ways - Special Free Report, 11 Ways to Sell More Boats Now and Forever! BoatDealer...

More Boat Buyer Referrals

In this episode you will discover: The 5 Step Referral process that works without asking for referrals The power of the relationship How to communicate with referral partners A referral philosophy that stands the test of time Why you may not be getting the referrals you deserve The one thing that must be present for a referral Resources and links mentioned in this episode: www.StaceyBrownRandall.com - Generate More Referrals without Asking Book BoatDealerProfits.com/11Ways - S...

Sell More Boats with Video

In this episode you will discover: The power of Facebook Live and Youtube for online video Why you need to pay attention to Youtube and online video The 3 best videos to create Necessary equipment for your videos 5 Tips for getting the most out of your online videos The only goal for your videos and why its the number one mistake I see on expensive, highly produced videos Resources and links mentioned in this episode: www.BoatDealerProfits.com/FacebookChecklist BoatDealerProfi...

Boating Industry's Elevate Conference

In this episode you will discover: Jonathan Sweet of Boating Industry shares everything you need to know about the 2019 Elevate Conference Who should attend.. and who should not What to expect during the event An update on the Boating Industry Top 100 Dealer Program Much more Resources and links mentioned in this episode: https://boatingindustryelevate.com/ www.BoatingIndustry.com www.BoatDealerProfits.com www.BoatDealerProfitsBook.com Jonathan Sweet Top 100 Program Direc...

MRAA Dealer Week, What You Want to Know

Dealer Week, What You Want to Know In this episode you will discover: Mike Davin of the MRAA, reveals the details of the all NEW Dealer Week in Tampa, FL Some new surprises to be expected at the event How Dealers can save money with an early registration The new Educational Pathway approach to the dealer education Opportunities for pre-event Field Trips New 10x10 Sessions The all new Industry Celebration Resources and links mentioned in this episode: DealerWeek.com – Sign-up...

Digital Marketing 101 for Boat Dealers

In this episode you will discover: Where to invest your marketing dollars for digital The inside info on Google and Facebook ads The difference between Google Search Ads and Google Display Network, and why it matters to you The #1 strategy you should be using in your digital marketing Why most dealers waste money online... and how to avoid it! Resources and links mentioned in this episode: BoatDealerProfits.com/DigitalChecklist - Special Report, Digital Marketing Checklist for Boa...

Facebook: 5 Keys to Your Boat Dealership's Success

In this episode you will discover: The power of the FREE Facebook Pixel Why Facebook posting just doesn’t work anymore and what to do instead How to post simple delivery pictures on Facebook to increase referrals The key to Facebook Ads How Facebook Live really works and why you should be doing it How to get a copy of the report 11 Ways to Sell More Boats Now and Forever! Resources and links mentioned in this episode: BoatDealerProfits.com BoatDealerProfits.com/11ways BoatDe...

What I Discovered from a Top 100 Dealer's Boot Camp

In this episode you will discover: What many of the Top 100 Dealers have in common and how you can learn from them What makes many Top 100 Dealers the leaders in their market area Why applying for the Top 100 Dealers makes sense for family owned boat dealers Resources and links mentioned in this episode: BoatDealerProfits.com BoatDealerProfits.com/webinar BoatDealerProfits.com/TV BoatDealerProfits.com/PodCast   Matt Sellhorst at Boat Dealer Profits and Creator of the SPLASH S...

Sell More Boats with the Telephone

How to Sell More Boats with the Telephone In this episode you will discover: The power of having a script and game plan when using the phone The best advice for new sales people that can make or break their success Mistakes many sales people make when using the telephone… and how to avoid them A powerful question to begin every conversation with a new lead Resources and links mentioned in this episode: www.lawfirmconversions.com – Request a free mystery shopping from Chris and he...

Stop Overpaying on Your Dealership Taxes

In this episode you will discover: How to stop over paying (or tipping Uncle Sam as Diane calls it) and pay less taxes legally. What the new tax law changes bring your way as a dealership owner Questions to ask your current tax professional to ensure you don’t over pay The difference between tax planning and doing your taxes Much, much more Resources and links mentioned in this episode: Stop the madness, check with Diane Gardner and see how she might be able to help you keep more...

State of the Boating Industry with Thom Dammrich, President of NMMA

In this episode you will discover: What’s new in the NMMA world Public policy you should be aware of and what you can do about impacting the industry How Boating United works and how easy it is to get involved Recent trends in the industry you should be aware of… and, how they impact your dealership Resources and links mentioned in this episode: BoatingUnited.com – SIGN UP and Support the industry org - https://www.nmma.org/government/abc - American Boating Congress May 13-15, 2...

Get Inside the Head of Real Boat Buyers

Resources and links mentioned in this episode: BoatDealerProfits.com BoatDealerProfits.com/webinar BoatDealerProfits.com/TV BoatDealerProfits.com/PodCast   Matt Sellhorst at Boat Dealer Profits and Creator of the SPLASH System What a great episode, can’t wait to hear how your spring boat sales is getting started.  When you’ve decided you’re just not satisfied with the profit in your dealership.  You know that you should be selling more boats, making more money or having more fun ...

The Key to Increasing Your Boat Sales By 58%

What's New at MRAA & Insights from Liz Walz

In this episode you will discover: An exciting announcement about this year’s MDCE How the MRAA is striving to help boat dealers & the entire industry The power of an honest conversation Insider info on training for boat dealers Resources and links mentioned in this episode: mraa.com marinedealerconference.com mraatraining.com BoatDealerProfits.com BoatDealerProfits.com/webinar BoatDealerProfits.com/TV BoatDealerProfits.com/PodCast   Matt Sellhorst at Boat Dealer Prof...

Fishing 2018 Boat Selling Season Strong

A special report for family owned boat dealership owners and GM's to finish the 2018 selling season strong! In this episode you will discover: 3 simple ways to finish the 2018 selling season strong Have you already meet those that will buy in the next 3 months? What not to do when selling in the later part of the season How to avoid discounting too much in this fall The one tool you can use to re-engage old leads... and why it works so well Resources and links mentioned in this e...

The Psychology of Persuasion for Boat Dealers

In this episode you will discover: Weapons of influence for boat dealers The power of reciprocation and how it can increase close rates, repeat and referral business How commitment and consistency can be orchestrated to be a more profitable dealership The power of Social Proof The scientific reason 'Liking' will win you more sales When to use 'Authority' to increase your sales and give you clients a better boating experience How to use 'Scarcity' the right way Resources and lin...

Are You Concerned About The Changes in The Boating Industry

How to Choose the Best Boat Sales Trainer for Your Boat Dealership

In this episode you will discover: Several options for boat sales training in your boat dealership Discuss my thoughts on Glenn Roller, Joe Verde, Jeffery Gittomer, Tom Hopkins, Grant Cardone and more How to adjust your sales training approach for new sales people, long time sales staff that have fallen off in production and your consistent producers and why each needs a little different approach How to handle sales training if you are too busy to spend quality time with your sales st...

The Best Marketing Strategy for Boat Dealers

The power of digital billboards that follow around boat buyers   In this episode you will discover: The power of digital billboards that follow around your perfect prospects Facebook and Google advertising for peanuts An offer your prospects can’t refuse How to dominate the mind share of boat shoppers in your market place Stop wasting money on marketing and do this simple thing Resources and links mentioned in this episode: BoatDealerProfits.com http://www.boatdealerprofits....

Caroline Mantel with Boat History Report

4 Keys to Digital Marketing Success for Family Owned Boat Dealers

Matt Sellhorst, founder of Boat Dealer Profits and the creator of the SPLASH System reveals the 4 keys to a successful digital marketing program for boat dealers.

Why You’re Losing 85% Over Three Years

In this episode you will discover:  How you can apply research to change your approach to boat sales  The #1 mistake good boat dealers make... and continue to make year after year  The 70% rule shared by MDCE Key note speaker Tim Sanders about the buyer’s journey  How to increase your bottom line or paycheck with a simple mindset shift

Five Ways to Sell More Boats This Spring

In this episode you will discover: 5 simple yet highly effective ways to sell more boats this spring How to use email and text messages properly with current clients and prospects What every dealer needs to do this spring so they don’t lose sales A super easy and simple activity to get an extra boat sale this spring

016 - Who is the 21st Century Consumer?

In this episode you will discover: Harry Giovanni, President and Co-Founder of Red Oak Marketing Group and ThreeClix The 21st century consumer Intelligent communication The biggest opportunity for boat dealerships marketing The #1 way to set yourself apart•What to do with a lead that comes in at 10:30 pm at night... How to balance technology/automation and delivery excellent customer experience

015 - Jonathan Sweet, Top 100 Program Director at Boating Industry

Award-winning communications professional. From print to digital to social media to in-person events, Jonathan Sweet has worked in multiple industries to help small businesses improve their results. He is the winner of two Jesse H. Neal Awards, "the Pulitzer Prize of the business media." On this episode of the Boat Dealer Profits Podcast, he will share: Why you should apply for the Top 100 Dealer Program by Boating Industry Magazine Benefits of being a Top 100 Dealer Best Marketing Prac...

014 - Creating his dream life on a floating home with Jim Palmer

In this episode you will discover:  What may be holding you back from huge success and profits A simple way to increase profits and margins in your boat business Finish this thought ______ is for vanity, ____ is for sanity Sales and marketing advice from a business owner, author and business expert who has recently bought a several boats

013 - Three Ways to Maximize Your Boat Show

In this episode you will discover:  Three major mindset shifts to maximize your boat show  How you can improve your sales staff’s closing rate by building their confidence Why you may be missing opportunity at your boat show and what to do about it What is the 2nd best sale you can make at a boat show that is the 2nd biggest mistake I see when mystery shopping boat shows

012 - Podcasts, Boat Buyers and Boat Clubs

In this episode you will discover:  The power of event marketing with non-competitive partners who share similar client profiles How the assist and 2nd assist approach works like gang-busters in today’s world Tips for using a local podcast to become the boating expert in your local market How traditional media and digital media have changed and how you can take advantage of the switch Why doing something different is required in today’s fast-paced, digital age

011 - Having More Fun in Your Boat Business

In this episode you will discover:  Why ‘having more fun’ in your boat business is easier to do when you are selling more boats and making more money 3 tips to having more fun in your boat business that any dealership owner can use The story of why I did this episode... hint, It came after a conversation with a dealer who had read my book "Boat Dealer Profits"

009 - Samantha Scott Reveals Social Media Tricks, Tips and Tactics

In this episode you will discover: The value of your inventory photos and videos Free apps and tools for video like the pros How to find the "voice" of your dealership Social media mistakes to avoid and simple approaches to selling more boats Much more to help you sell more boats, make more money and have more fun

008 - How to Sell More Boats with Marcus Sheridan, Marketing Guru and Current Boat Shopper

In this episode you will discover:  How Marcus took his stumbling pool company from the brink of bankruptcy to success with a common sense content marketing strategy The story of buying his 2nd boat and how he is currently shopping for his next boat How the boat shopping process has changed and why online video is becoming a must in every business Why Marcus insists that every business today needs a videographer on staff Much more to help you sell more boats, make more money and hav...

007 - More Leads and More Profit with Boat Financing with Myril Shaw

In this episode you will discover: How to add an additional 20-30 more leads from your website A simple way to increase F&I revenue by $3,200 per unit on 50% of your deliveries Insight into the boat sales experience from a financing point of view Why you should not have a "Financing Manager" If F&I revenue is something you are not maximizing, you need to attend Myril’s sessions at MDCE A cool tool that your prospects can use to search inventory by payment Much more to help you se...

006 - The Value Of Your Inventory

In this episode you will discover: Jim Jabaay, VP of LotVantage.com Resources and links mentioned in this episode: www.LotVantage.com www.BoatDealerProfits.com/scorecard www.BoatDealerProfits.com/SPLASHApply www.BoatDealerProfits.com/TV Jim Jabaay at LotVantage.com Our guest today is Jim Jabaay of Lot Vantage. He grew up in his grandfather's car dealership that he started in 1954 where he learned the ins and outs of the dealership business. After working his way up at Manheim Auto...

005 - Cobalt & South Bay Dealer Shares Secrets to Success

In this episode you will discover: Melanie Clements of Lakeshore Sports A simple idea to gain immediate sales Why you should always be on the lookout for partnership opportunities Melanie’s advice on sales and marketing What it’s like to go off a ski jump for the first time Melanie’s road to success Resources and links mentioned in this episode: www.BoatDealerProfits.com/scorecard www.BoatDealerProfits.com/SPLASHApply www.BoatDealerProfits.com/TV Melanie Clement, General M...

004 - Sure Shades Impact On Sales and Marketing Success

In this episode you will discover: Sure Shade’s Jason Roberts Ideas to improve your results at a boat show 2 inexpensive ways to improve your clients experience at your dealership How a relationship with SureShade can help you make more money and sell more boats Why Jason and I are jealous of the owners at Fish Tails in FL The story of adding $10K to a boat sale How Mike Schmidt (Hall of Famer of the Philadelphia Phillies) is working with Sure Shade and how you can tap into his ...

003 - How the SPLASH System can help you sell more boats, make more money and have more fun

In this episode you will learn: The SPLASH System revealed Why an orchestrated system delivers such amazing results Why the SPLASH System can be guaranteed Matt’s person $50K guarantee How the 24/7 Selling Machine can change your dealership How you can have Predictable results How to get involved and become a SPLASH Dealer Resources and links mentioned in this episode: www.BoatDealerProfits.com/SPLASH

002 - Bob McCann Shares His Marketing Tips

In this episode you will learn: What Chick-Fila can teach you about marketing How a chocolate milk shake experience relates to boat sales How the Dealer Certification Program can help you sell more boats An amazing Memorial Day event Bob was involved in Resources and links mentioned in this episode: MRAA.com marinedealerconference.com mraa.com/?page=Dealer_Certification Bob McCann, Lead Certification Consultant at MRAA Bio: Bob McCann, is a trailblazing marketer, innovative b...

001 - Welcome to the Boat Dealer Profits Podcast

In this episode you will learn: Who is Matt Sellhorst and why is he doing a podcast for the Boating Industry No-boat-selling-son-of-a-gun to a Top Producing sales person How Matt got into boating and the boating industry The start of Boat Dealer Profits Introduction of the SPLASH System Resources and links mentioned in this episode: BoatDealerProfits.com Matt Sellhorst, Founder and CEO of Boat Dealer Profits and Creator of the SPLASH System

010 - How to Sell More Fresh and Saltwater Fishing Boats With Frank Peterson

In this episode you will discover:  How the RBFF is positioned to support your local marketing efforts with tons of fantastic resources to promote boating and fishing How your local presence can be used as a valuable tool to differentiate versus the competition Tips and strategies from Frank’s decades of sales and marketing success An eye-opening story of Frank’s car sales success as a young college kid The stinky prospect who turned out to be a high-value buyer and why many other sal...