BGMP 024 TACO with Ammon Anderson
Board Game Marketing Podcast
English - September 15, 2020 18:08 - 47 minutes - 13.9 MBGames Leisure Business Entrepreneurship business entrepreneurship boardgame crowdfunding marketing Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed
In this episode, host Nalin talks to Ammon Anderson about marketing for T.A.C.O., which raised $10,278 on Kickstarter.
We discuss:
- [1:15] The inspiration behind T.A.C.O., and where the first playtesters came from.
- [3:21] Being active in Facebook gaming communities and finding an audience for the game.
- [8:36] Learning to “leverage” the audience you build so you take advantage of follower’s connections to find other audiences who might be interested in the game: Word of mouth marketing.
- [10:42] The organic growth of an engaged community allowed for different dynamics on the Facebook group where people could participate and feel included in fun conversations.
- [15:26] The importance of getting to know your audience and of being genuine online while doing it. Not overselling upfront.
- [22:27] Being open to feedback about your game is key for success. What is good for you, might not be for other players. How feedback made T.A.C.O. much better.
- [31:01] The key was to be consistent with the ads and the organic presence online. To keep the conversation going. And word of mouth from people who were testing the game.
- [40:17] How T.A.C.O. got funded at the very last minute!
- [45.05] Where you can find Ammon and more information about T.A.C.O.
Thanks for listening to the Board Game Marketing Podcast!
Kickstarter campaign: https://www.kickstarter.com/projects/ammonsart/taco-the-game
Website: https://tacosforever.org/
Facebook: https://www.facebook.com/tacothegame
Instagram: https://www.instagram.com/t.a.c.o_the_game/
For more information on how to market your game, be sure to check out the Meeple Marketing Blog.