BGMP 019 Poopocalypse with Jonny Vance

English - August 11, 2020 16:42 - 29 minutes - 8.59 MB
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In this episode, host Nalin talks to Jonny Vance about marketing for Poopocalypse, that raised $54,052 on Kickstarter.

We discuss:

- [0:51] Where the inspiration to create Poopocalypse came from.

- [4:45] Creating a print and play version of the game for free, to capture emails on pre-launch, with Facebook ads and groups.

- [8:54] Why conversion ad campaigns worked better, along with testing different headlines and images, getting to a cost per email of only 50 cents.

- [10:36] Organizing on how the features of the game will be presented on the video, and how to enhance those features in video production.

- [14:52] Not expecting and waiting until everything is perfect to create content and start interacting with the audience.

- [16:45] Getting collaboration with other brands as a live-campaign marketing strategy.

- [20:03] Having a surprise for the middle of the campaign “slow” period to raise excitement from backers and new audiences.

- [25:10] The importance of starting a Facebook group early on, and working with an ad-buying partner like Backerkit.

- [30:36] The communication with the client dynamic, from the first approach to the end product.

- [32:33] The news for the Poopocalypse game.

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For more information on how to market your game, be sure to check out the Meeple Marketing Blog.