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Target Markets - Ep. 56
Board Game Business Podcast
English - May 25, 2017 02:34 - 19 minutes - 21.4 MB - ★★★★★ - 33 ratingsGames Leisure Business crowdfunding kickstarter boardgamebusiness business design forbiddenlimb games gaming publishing tabletop Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Top 7 Ways to Improve Your Playtest Feedback Quality - Ep. 55
Next Episode: Top 5 Tips for Designing a Reference Card - Ep. 57
Today we talk about designing and publishing games for a particular market. Here are some of the topics/questions we cover:
What's a target market? Which markets are commonly considered in the board game industry? Identifying the market that's right for your game. Should I use elements to my game to fit a particular group of consumers? Do publishers have a specific market in mind when they are scouting games? How do things like ease of play and length of play factor into a market segment? Should I design a game for a specific market? Should designers put their target market on their sell sheet? Are there specific conventions where you'll find publishers for specific markets?