35. How to write for maximum impact at the Capitol with guest Arianna Z. Smith

Blueprint for California Advocates

English - July 03, 2024 14:33 - 19 minutes - 17.8 MB - ★★★★★ - 14 ratings
Government Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed

Previous Episode: 34. How to work with Celebrity Advocates with guest Earl Dos Santos

In this episode of the Blueprint for California Advocates podcast, I'm honored to be joined by Arianna Z. Smith, founder of Arianna Public Affairs.

As thousands of competing interests vie for attention at the California Capitol, it's hard to overestimate the importance of writing content that is compelling and persuasive.

With 15+ years experience writing for a Capitol audience, Arianna Smith shares her expertise with advocates seeking to break through the noise. From how to avoid common mistakes to actionable tips for clear, impactful writing, you will learn a TON from this episode.

03:51 A Humbling Lesson in Writing

06:07 Challenges in Legislative Communication

06:48 Common Mistakes in Writing for the Capitol

08:38 Words and Phrases to Avoid

10:07 Tips for Clear and Impactful Writing

12:57 Benefits of Clear Communication

17:22 Final Advice and Closing Remarks

BIOGRAPHY

Arianna Z. Smith is the Founder and Principal of the boutique firm Arianna Public Affairs. She specializes in policy writing of all kinds, advocacy training, and lobbying materials. Arianna has spent nearly 20 years in California's policy circles as legislative Capitol staff and as a consultant to statewide professional associations, progressive non-profits, and lobbying firms.

Find Arianna on LinkedIn or ariannazsmith.com.

📧 SUBSCRIBE TO THE PODCAST NEWSLETTER
Stay up to date with the podcast that brings you high-value conversations with advocacy leaders and lawmakers who share their insight and tactical advice on what it takes for legislative and political campaigns to succeed.
https://www.kbhadvocacy.com/subscribe

⭐ LEAVE A REVIEW AND SHARE IT WITH A FRIEND
If you found this episode helpful, learned something new, or enjoyed listening, be sure to leave a review and share it with your friends and colleagues.

🗣️ CONNECT WITH KRISTINA BAS HAMILTON
Website: https://www.kbhadvocacy.com/
Twitter: @kbashamilton

LinkedIn: @kbashamilton

IG: @kbh_advocacy

YouTube: @kbh_advocacy