What Does Product-Led Growth (PLG) Mean for Sales Hiring?

The Talent GTM Podcast

English - April 07, 2023 12:00 - 31 minutes - 21.8 MB
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Product-led Growth, or "PLG," has become a common buzzword in B2B tech, referring to a means of using the product itself to acquire and expand client revenue. In a world that is increasingly prioritizing efficient growth, what are the implications of this movement for sales hiring and GTM investments in general?

In this podcast, Brendan Short, founder & CEO of Groundswell, shares with us:

A brief narrative of PLG history and conceptsHow it's impacting investments in sales hiringWhat competencies in sellers tend to get higher prioritization in a PLG world

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