The Spicy Success of Sriracha

If you like hot sauce, chances are you know about Sriracha. The chili sauce was brought to American consumers by David Tran, a now 73-year-old Vietnamese refugee, who founded a food company named after the boat that brought him to the U.S. Now, nearly 40 years later, the company controls nearly 10% of the $1.55 billion American hot sauce market, and other hot sauce makers are stepping into the ring, aiming to take over American fridges.
TicToc is a daily news podcast hosted by Alexis Benveniste (@apbenven) produced at Bloomberg Worldwide HQ in New York City. You can follow up with us and watch our reporting @tictoc. If you like it, be sure to rate us on iTunes, and tell your friends!

If you like hot sauce, chances are you know about Sriracha. The chili sauce was brought to American consumers by David Tran, a now 73-year-old Vietnamese refugee, who founded a food company named after the boat that brought him to the U.S. Now, nearly 40 years later, the company controls nearly 10% of the $1.55 billion American hot sauce market, and other hot sauce makers are stepping into the ring, aiming to take over American fridges.

TicToc is a daily news podcast hosted by Alexis Benveniste (@apbenven) produced at Bloomberg Worldwide HQ in New York City. You can follow up with us and watch our reporting @tictoc. If you like it, be sure to rate us on iTunes, and tell your friends!