Toronto Sports Media Radio Ratings 101

Bleav in The Pressrow

English - June 01, 2022 17:47 - 54 minutes - 49.7 MB - ★★★★★ - 3 ratings
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Previous Episode: An In Depth Look, Sports Media Ratings 101 with Adam Seaborn In The Pressrow

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Adam Seaborn joins Jonah Sigel for part two of the focus on ratings this time on radio ratings specifically. The rating world was evolving pre-Covid and the decrease of audience due to audience behavior, i.e. staying at home vs. commuting has accelerated that change. What that means for ratings and ad sales is critically important to the industry.

Who are the winners, and losers and where is this all headed? Tune in to learn more.