Connections: Trusted Marketing and Ethical Personalization for Marketers
Blazing Trails
English - August 10, 2022 15:22 - 22 minutes - 20.3 MB - ★★★★ - 368 ratingsBusiness salesforce Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Are you grappling with how to balance consumer personalization demand with consumer privacy expectations? On this episode you'll hear Dea Lawrence, Chief Operating and Marketing Officer for Variety share her guidance for using data ethically and employing trust-building personalization.This conversation was recorded at our annual Connections conference that took place in Chicago in July.