Protecting Your Brand on Amazon - Insights from Amazon's Brand Registry

How can Amazon’s Brand Registry empower business owners in today’s competitive online marketplace?

In this episode of the Blackletter Podcast, Tom Dunlap unravels the complexities of Amazon’s Brand Registry, following the insights from Amazon’s 2023 Brand Protection Report. He discusses the platform's significant investments in fighting counterfeit operations and enhancing brand safety. With expert advice on the importance of trademark registration and strategic utilization of Amazon’s ecosystem, Tom guides listeners through the process of securing their brand on Amazon. Through real-life examples and actionable tips, he highlights the benefits and challenges of the Brand Registry, making this episode essential for anyone aiming to safeguard their products and leverage Amazon’s tools for business success. Join us to discover how to use Amazon’s Brand Registry effectively while protecting your brand.