Enterprise Architecture Podcast
59 episodes - English - Latest episode: 4 months ago -In these podcasts, we talk to thought leaders in the area of enterprise architecture and discuss how enterprise architects can deliver maximum value to the enterprise, nonprofit, or government organizations they work for. If you would like to feature on this podcast contact Will Hardison, [email protected].
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Episodes
The impact of Artificial Intelligence on Enterprise Architecture
January 11, 2024 16:00 - 38 minutes - 26.6 MBIt's no secret that Artificial Intelligence is here to stay and will continue to play an important and impactful role within the Enterprise Architecture space. This year's first guest is David Strickrodt, one of Bizzdesign's solution advisors and member of our AI task force team. David shares his insights on where he sees the trend of AI going this year and in the coming years. Watch David's full AI webinar Explore our "Value of Enterprise Architecture" resources If you'd like to be a g...
Our Top Clips From 2023 - State of Enterprise Architecture, Dave Armes, and Dan Warfield
December 13, 2023 18:00 - 22 minutes - 15.5 MBWe've compiled the best 3 clips from our top downloaded episodes of 2023. The episodes include the fireside chat around The State of Enterprise Architecture from our annual BD Connect conference, Humanizing Enterprise Architecture with Dave Armes from Servicenow, and how to set up a successful Enterprise Architecture practice with Dan Warfield. If you'd like to be a guest on the show or know someone who would, email us at [email protected] Explore Bizzdesign more: Visit our website:...
How to Build Better Workflows for Enterprise and Solution Architects
November 08, 2023 18:00 - 25 minutes - 17.7 MBToday’s episode features a recording from our annual global event, BD Connect. This recording was taken from our 2023 edition featuring Matthjis Scholten entitled How to Build Better Workflows for Enterprise and Solution Architects. If you’re more of a visual learner, we do have an on-demand version of Matthjis’ presentation avialble on our website. Just visit Bizzdesign.com – resources – events – and then scroll down until you see BD Connect 2023. Solution architects design solutions to s...
The "Karate Kid" Approach to Enterprise Architecture with Eddie Walker
October 05, 2023 09:00 - 22 minutes - 15.5 MBEddie Walker, founder of Edifit which was recently acquired by Bizzdesign, shares his journey of growing a company along with his approach to Enterprise Architecture in which he calls the "Karate Kid Approach". Read the Edifit acquisition press release on our blog. Have an idea for our show? Email us at [email protected] Explore Bizzdesign more: Visit our website: Bizzdesign.com Read our Blog: bizzdesign.com/blog Follow our LinkedIN page If you enjoy the show, please leave us a ...
Getting Buy-In from Stakeholders with Mary Stevens - University of Illinois Urbana-Champaign
September 25, 2023 18:00 - 34 minutes - 23.5 MBMary Stevens is the Technology Architect for Technology Services at the University of Illinois Urbana-Champaign. In this episode, she'll walk us through how she approaches getting "buy-in" from leaders and stakeholders. While this episode is focused on the Higher Education space, the challenges and takeaways are applicable across all industries. Have an idea for our show? Email us at [email protected] Explore Bizzdesign more: Visit our website: Bizzdesign.com Read our Blog: bizzdesi...
The past, present, and future of Enterprise Architecture with Aron Tan, ATD Solution.
August 08, 2023 18:00 - 30 minutes - 21.1 MBAaron Tan, the group CEO of ATD Solution in Indonesia, Malaysia, Singapore, and Hong Kong and the Chairman of Iasa APAC, joins our Enterprise Architecture podcast to talk through the past, present and future of Enterprise Architecture. Have an idea for our show? Email us at [email protected] Explore Bizzdesign more: Visit our website: Bizzdesign.com Read our Blog: bizzdesign.com/blog Follow our LinkedIN page If you enjoy the show, please leave us a positive review wherever you tun...
The past, present, and future of Enterprise Architecture with Aron Tan, ATD Solutions.
August 08, 2023 18:00 - 30 minutes - 21.1 MBAaron Tan, the group CEO of ATD Solution in Indonesia, Malaysia, Singapore, and Hong Kong and the Chairman of Iasa APAC, joins our Enterprise Architecture podcast to talk through the past, present and future of Enterprise Architecture. Have an idea for our show? Email us at [email protected] Explore Bizzdesign more: Visit our website: Bizzdesign.com Read our Blog: bizzdesign.com/blog Follow our LinkedIN page If you enjoy the show, please leave us a positive review wherever you tun...
Setting Up a Successful Enterprise Architecture Team with Dan Warfield
July 05, 2023 17:00 - 30 minutes - 21.2 MBEpisode Guest: Dan Warfield - Managing Director of CC&C Europe and Ajar Group Limited. Dan's IT leadership career spans more than 35 years, with senior roles in R&D, strategic planning, enterprise architecture, software product marketing and IT governance for Fortune 100 organizations including Lincoln Financial, Walmart, IBM and DXC. Dan has seen it all when it comes to setting up Enterprise Architecture teams and in this episode he outlines his advice on how to set one up successfully. ...
Setting Up a Successful Enterprise Architecture Team
July 05, 2023 17:00 - 30 minutes - 21.2 MBEpisode Guest: Dan Warfield - Managing Director of CC&C Europe and Ajar Group Limited. Dan's IT leadership career spans more than 35 years, with senior roles in R&D, strategic planning, enterprise architecture, software product marketing and IT governance for Fortune 100 organizations including Lincoln Financial, Walmart, IBM and DXC. Dan has seen it all when it comes to setting up Enterprise Architecture teams and in this episode he outlines his advice on how to set one up successfully. ...
Top Challenges facing Enterprise Architects with Dan Belville
June 09, 2023 18:00 - 24 minutes - 17.2 MBBringing over 20 years of experience to the table, our very own Dan Belville joins us on our latest Enterprise Architecture podcast to discuss the challenges facing Enterprise Architects. Aside from the common challenges such as complexity, alignment, change management and more, Dan breaks down the biggest challenge facing Enterprise Architects, which is the balancing act between being efficient or effective. To watch the On-Demand Agile Enterprise Management Webinar mentioned in this p...
The State of Enterprise Architecture - Fireside Chat
May 23, 2023 16:00 - 21 minutes - 14.7 MBHey there, and welcome to another episode of the Enterprise Architecture podcast produced by Bizzdesign. I’m Will Hardison, one of Bizzdesign’s marketing managers and if my recording sounds a little different than normal, well that’s because I’m sitting in my hotel room at Ceasars Palace in Las Vegas, Nevada gearing up for Day 2 of the Gartner Application and Solutions Summit using my phone as a recording device. Hey, you’ve got to do what you’ve got to do...but I am so glad you’re tuning in...
Humanizing Enterprise Architecture with Dave Armes at ServiceNow
April 27, 2023 16:00 - 21 minutes - 15.1 MBDave is the Area VP of Enterprise Architecture EMEA at ServiceNow. During his presentation, Dave focuses on “humanizing enterprise architecture” – staying mentally healthy, keeping in mind that humans use the systems we design, and embracing change. At ServiceNow they actually use the acronym LEAP which stands for “lean enterprise architecture for people”. Here’s the conversation between Dave Armes’ and Bizzdesign’s Chief Strategy Officer, Nick Reed from Bizzdesign Connect 2023. Visit our ...
Matthijs Scholten - Bizzdesign's product and innovation manager
March 21, 2023 18:00 - 29 minutes - 20.2 MBIn this episode, I chat with Matthijs Scholten, otherwise known as the architect kid. He is the product and innovation manager at Bizzdesign and is responsible for Bizzdesign’s innovation portfolio, product vision, strategy, roadmap and product development. I hope you enjoy my conversation with the architect kid. Visit our website: Bizzdesign.com Read our Blog: bizzdesign.com/blog Follow our LinkedIN page
Our top clips from 2022 - Eddie Walker, Jason Bloomberg, Dr. Michelle Supper
February 27, 2023 19:00 - 29 minutes - 20.1 MBBefore we launch into 2023, I thought it would be a great idea to listen in on a few of our top podcasts from 2022. We’ll hear from Eddie Walker from Edifit on his top 10 tips for successful Enterprise Architecture, next we’ll listen in on a conversation between our Chief Strategy Officer Nick Reed and the President and Founder of Intellyx, Jason Bloomberg on the secret for architects in driving digital transformation, and finally Dr. Michelle Supper, a senior advisory executive architect at...
A CIOs view of Enterprise Architecture - What You Need to Know
December 08, 2022 14:00 - 24 minutes - 16.9 MBIn this episode, we speak to Mike O’Dell. Mike is president of XpertMinds and has previously held a number of full-time and fractional CIO positions across a range of industries. Mike gives us his insight on how enterprise architecture teams can best go about aligning themselves to the mission of the CIO.
A CIOs view of Enterprise Architecture. How EAs can align themselves to the mission of the CIO?
December 08, 2022 14:00 - 24 minutes - 16.9 MBIn this episode, we speak to Mike O’Dell. Mike is president of XpertMinds and has previously held a number of full-time and fractional CIO positions across a range of industries. Mike gives us his insight on how enterprise architecture teams can best go about aligning themselves to the mission of the CIO.
3 Rules for Enterprise Architecture Success
October 31, 2022 19:00 - 30 minutes - 21.1 MBIn this episode, we speak to Sunil Rananavere. Sunil is the Director of Digital Business & Technology Consulting at Cognizant, the global IT services and consulting firm, he is also a very seasoned enterprise architect. We cover a number of areas and specifically talk about Sunil's observations on the key mistakes that EA teams can make - and his resulting top 3 pieces of advice.
Secure by Design: Enterprise Architectures Role in Securing the Enterprise
October 09, 2022 21:00 - 16 minutes - 11.4 MBIn this episode we speak to Simon Cross. Simon is a seasoned enterprise and security architect who previously held senior positions with organizations such as NatWest Banking Group, Lloyds Bangs Group, BAE Systems, and Hewlett Packard. Simon is now Head of Security Solutions here at Bizzdesign and today he introduces the initiative he leads here - Secure by Design. We would also like to let you know, as we hopefully move beyond COVID, that in-person conferences and trade-shows are re-emerg...
Calling all Enterprise Architects: Your role in Digital Transformation
August 25, 2022 12:00 - 25 minutes - 17.6 MBIn this interview, we speak with Dr. Michelle Supper, a senior advisory executive architect at Service Now. In this role, Michelle consults with a wide range of enterprises and their enterprise architecture practices to help them with their digital transformations. In this session, Michelle draws on her wealth of experience and gives her insights on how EAs can have the most impact on a company's digital transformation journey, in the particular the subtle and oftentimes overlooks the role o...
Business Architecture: Collecting, Connecting and Correcting the Dots.
July 28, 2022 06:00 - 19 minutes - 13.2 MBIn this session, we speak to somewhat of a legend in the Business Architecture community - Roger Burlton. Roger is President of the Process Renewal Group, and longtime chair of numerous industry conferences including Business Business Capability and IRM UK. He is also an accomplished author on the subject of business architecture and has recently published his new book Business Architecture: Collecting, Connecting, and Correcting the Dots.
Learnings from the Enterprise Architecture Centre of Excellence
June 30, 2022 07:00 - 25 minutes - 17.3 MBAn interview with the legendary Sam Holcman and how he started his EA career and worked with the equally legendary John Zachman. Sam talks about the educational courses that the EACOE runs for EAs that go beyond the technical aspects of EA into the key skills EAs need to have to communicate and do their job in the enterprise.
Beyond Default: Taking Control of your Strategy
May 26, 2022 12:00 - 32 minutes - 22.6 MBWe speak to David Trafford, founder of Forimicio Ltd. David is an advisor, coach, mentor, and consultant on strategy and change to enterprises worldwide and a co-author of the great book - Beyond Default. In this session we talk about how enterprises can take a fresh look at how they formate strategy by thinking about strategy in the context of the trajectory they are currently and - and then from there look at the endogenous and exogenous, or internal and external forces, that influence th...
How to become the Customer Driven Enterprise
April 27, 2022 12:00 - 30 minutes - 20.7 MBIn this session, we talk all about the need for enterprises to be customer-driven. We speak to Milan Guenther, President of the Intersection Group, and Jim Kalbach, Chief Evangelist at Mural. We talk about not only the importance of enterprises being customer-driven but how they can practically go about organizationally and architecturally achieving this, always thinking about the customer experience and everything they do.
How to become the Customer Driven Enterprise
April 27, 2022 12:00 - 30 minutes - 20.7 MBIn this session, we talk all about the need for enterprises to be customer-driven. We speak to Milan Guenther, President of the Intersection Group, and Jim Kalbach, Chief Evangelist at Mural. We talk about not only the importance of enterprises being customer-driven but how they can practically go about organizationally and architecturally achieving this, always thinking about the customer experience and everything they do.
Building the EA Transformation Tribe and Driving Collaboration at Danske Bank
March 21, 2022 17:00 - 23 minutes - 16.2 MBIn this session, we speak with Morten Bjerregaard, and Thomas Rhode, both in the EA center of Excellence at Danske Bank, the largest bank in Denmark and a major retail bank in northern European. Danske bank was the Collaboration Winner of the 2021 BiZZdesign Change by Design Awards and in this session, we talk to Morten and Thomas all about the collaboration the EA team needed to use as they implement a format EA practice and set of tooling in Danske Bank - and how they drove change across ...
Accelerating business transformation at Singapore Pools
February 23, 2022 22:00 - 16 minutes - 11.5 MBIn this session, we speak to Gin Wong Deputy Director of Technology Architecture and Policy at Singapore Pools (Private) Limited. Gin and her team won the 2021 BiZZdesign Change by Design Award for Innovation and we discuss how the Enterprise Architecture practice supports Singapore pools in accelerating and making better-informed business transformation initiatives and the development of strategic capabilities.
The Journey from Excel and Visio based Enterprise Architecture to BiZZdesign
January 27, 2022 07:00 - 24 minutes - 17.1 MBIn this session in we speak to Mahesh Kaka, Mahesh is Senior Director of Enterprise Architecture at General Dynamics IT (GDIT), we discuss how EA is positioned and seen within GDIT as an enabler rather than a rule enforcer. Mahesh talks about how he implemented a common ArchiMate and TOGAF based language within the EA team and how his team transitioned from tools such as Excel and Visio to a formal and dynamic EA repository using BiZZdesign.
The Secret for Architects in Driving Digital Transformation
November 24, 2021 22:00 - 55 minutes - 38.2 MBIn this podcast, we will be listening to the audio from a recent webinar with Nick Reed, Chief Strategy offices at Bizzdesign, and Jason Bloomberg from President and Found of the analysts firm Intellyx. Jason is a leading author, keynote speaker, and globally recognized expert in enterprise technology and digital transformation. In this session, Nick and Jason discuss The Secret for Architects in Driving Digital Transformation and how Architectures can take a design-led approach to architec...
Sneak Peek at the BiZZdesign Roadmap
October 28, 2021 17:00 - 20 minutes - 14.1 MBIn this session, we talk to Peter Matthijssen, Chief Product Officer at BiZZdesign. Peter gives us a sneak peek into the major development areas of the BiZZdesign HoriZZon platform and also talks about how he and his team gather requirements from a variety of sources to inform BiZZdesign’s near and long term roadmap.
Top 10 Tips for Successful Enterprise Architecture
October 01, 2021 15:00 - 30 minutes - 20.8 MBIn this episode, we speak with Eddie Walker. With Edifit, a provider of consultancy, support and training services for enterprise architecture teams, Eddie has a deep and rich background in enterprise architecture, working with teams and companies all over the world. Eddie will takes us over his top 10 tips for Enterprise Architecture success based on those years of experience.
Interview with Matthijs Scholten, Innovation Manager at BiZZdesign
August 25, 2021 18:00 - 18 minutes - 12.5 MBIn this episode we speak to Matthijs Scholten, Matthijs is the Product and Innovation Manager at BiZZdesign and we speak all about the Enterprise Architecture Data Ecosystem and the best practices for EA teams looking to harvest data from other adjacent systems of records such as CMDBs, PPMs and Issue management ad product development systems such as Jira.
Harvesting Data from Other Adjacent Systems of Records| BiZZdesign
August 25, 2021 18:00 - 18 minutes - 12.5 MBIn this episode we speak to Matthijs Scholten, Matthijs is the Product and Innovation Manager at BiZZdesign and we speak all about the Enterprise Architecture Data Ecosystem and the best practices for EA teams looking to harvest data from other adjacent systems of records such as CMDBs, PPMs and Issue management ad product development systems such as Jira.
Best Integration Practices for Architecture Automation | BiZZdesign
August 25, 2021 18:00 - 18 minutes - 12.5 MBIn this episode we speak to Matthijs Scholten, Matthijs is the Product and Innovation Manager at BiZZdesign and we speak all about the Enterprise Architecture Data Ecosystem and the best practices for EA teams looking to harvest data from other adjacent systems of records such as CMDBs, PPMs and Issue management ad product development systems such as Jira.
Visualizations by design to deliver impactful messages and insights in EA | Mark Peters, BiZZdesign
July 28, 2021 14:00 - 19 minutes - 13.6 MBIn this episode, I speak to Mark Peters. Mark is Product Success Manager at BiZZdesign - and we talk about how BiZZdesign goes about conceiving, testing and building, with the HoriZZon platform, visualizations that are designed to deliver impactful messages and insights beyond the Enterprise Architecture department to the business and executive stakeholders. Enjoy.
Mark Peters, Product Success Manager at BiZZdesign
July 28, 2021 14:00 - 19 minutes - 13.6 MBIn this episode, I speak to Mark Peters. Mark is Product Success Manager at BiZZdesign - and we talk about how BiZZdesign goes about conceiving, testing and building, with the HoriZZon platform, visualizations that are designed to deliver impactful messages and insights beyond the Enterprise Architecture department to the business and executive stakeholders. Enjoy.
Regine Deleu and John Russell at Auckland Transport
June 16, 2021 15:00 - 35 minutes - 24.1 MBIn this session, we will be talking to Regine and John at Auckland Transport about how EA is having an impact on the organization. Specifically, we talk about How the team breaks down the organization into 8 domains How the team collaborates to understand the goals and outcomes of the business and aligning transformation to meet those goals How to avoid EA being seen as the “Standards Police” and move that reputation to that of a collaborator and enabler to digital transformation The ...
Government Enterprise Architecture |Regine Deleu and John Russell at Auckland Transport
June 16, 2021 15:00 - 35 minutes - 24.1 MBIn this session, we will be talking to Regine and John at Auckland Transport about how EA is having an impact on the organization. Specifically, we talk about How the team breaks down the organization into 8 domains How the team collaborates to understand the goals and outcomes of the business and aligning transformation to meet those goals How to avoid EA being seen as the “Standards Police” and move that reputation to that of a collaborator and enabler to digital transformation The ...
Enterprise Architectures Role within Cybersecurity| Angel Alonso, Mnemonic and Nick Reed, BiZZdesign
June 01, 2021 22:00 - 27 minutes - 18.7 MBIn this episode we speak to Angel Alonso, Team Lead for the GRC practice at Mnemonic and Nick Reed, Chief Strategy Officer for BiZZdesign. We talk about Enterprise Architectures Role within Cybersecurity for the Enterprise and how it is ideally placed to help enterprises assess and mitigate the technology risks that it faces. The Enterprise Security Architecture report referenced in this podcast can be accessed at https://www.mnemonic.no/mesa
Interview with Angel Alonso, Mnemonic and Nick Reed, BiZZdesign
June 01, 2021 22:00 - 27 minutes - 18.7 MBIn this episode we speak to Angel Alonso, Team Lead for the GRC practice at Mnemonic and Nick Reed, Chief Strategy Officer for BiZZdesign. We talk about Enterprise Architectures Role within Cybersecurity for the Enterprise and how it is ideally placed to help enterprises assess and mitigate the technology risks that it faces. The Enterprise Security Architecture report referenced in this podcast can be accessed at https://www.mnemonic.no/mesa
Interview with Martijn van Glabbeek, Alliander and Joe Geary, BiZZdesign
April 29, 2021 15:00 - 30 minutes - 21.3 MBIn this episode, we will be speaking to Martijn van Glabbeek from Alliander and Joe Geary from BiZZdesign. We will be talking about how business capability maps can be developed and then used in the enterprise to create a "Rosetta" sone for IT and the Business to communicate better and identify investment and risk priorities.
Business Capability Maps for Enabling IT and Business Alignment | Martijn van Glabbeek, Alliander and Joe Geary, BiZZdesign
April 29, 2021 15:00 - 30 minutes - 21.3 MBIn this episode, we will be speaking to Martijn van Glabbeek from Alliander and Joe Geary from BiZZdesign. We will be talking about how business capability maps can be developed and then used in the enterprise to create a "Rosetta" sone for IT and the Business to communicate better and identify investment and risk priorities.
Interview with Milan Guenther, Co-Author of Enterprise Design Patterns and President at Intersection Group and Marc Lankhorst, Chief Technology Evangelist at BiZZdesign
March 25, 2021 13:00 - 37 minutes - 25.7 MBIn this episode, we are joined by Milan Guenther, Co-Author of Enterprise Design Patterns and President at Intersection Group, and Marc Lankhorst, Chief Technology Evangelist at BiZZdesign. We discuss the emerging trend of increasingly blurred organizational boundaries between supply chain, partners and the customers, and the overall enterprise ecosystem - and how this necessitates a much more thorough and proactive process of enterprise design and ecosystem modeling.
Operational Excellence and Regulatory Compliance For Financial Services with EA | Chris Dalby, MS Amlin
February 24, 2021 19:00 - 20 minutes - 13.8 MBIn this episode, we interview Chris Dalby, Continuous Improvement Lead at MS Amlin. Chris has deep and rich tenure in the areas of Operational Excellence and regulatory compliance in the financial services space. In this podcast, Chris talks us through how his group is leveraging the power of Enterprise Architecture to develop the process and tools needed to satisfy the regulatory requirements MS Amlin is required to comply to.
Interview Chris Dalby, Continuous Improvement Lead at MS Amlin
February 24, 2021 19:00 - 20 minutes - 13.8 MBIn this episode, we interview Chris Dalby, Continuous Improvement Lead at MS Amlin. Chris has deep and rich tenure in the areas of Operational Excellence and regulatory compliance in the financial services space. In this podcast, Chris talks us through how his group is leveraging the power of Enterprise Architecture to develop the process and tools needed to satisfy the regulatory requirements MS Amlin is required to comply to.
Interview with Sian Van Es, Senior Enterprise Architect at CGI
January 26, 2021 19:00 - 20 minutes - 14.4 MBIn this episode, we speak to Sian Van Es, Senior Enterprise Architect at CGI. CGI is one of the largest IT and business consulting services firms in the world. Sian tells us of her insights in not only working internally with CGI - but with CGIs clients as will. Sian also gives some fascinating insight and tops tips for how EA can successfully operate in an agile environment.
Interview with Ian Anderson at Ellucian
October 13, 2020 18:00 - 28 minutes - 19.6 MBIn this episode, we speak to Ian Anderson at Ellucian. Ian has deep experience in Enterprise Architecture in the Higher Education space and begins by drawing the parallels between Higher Ed and Enterprises - noting that both are businesses and in that respect very similar in how they operate - the only difference being that Higher Ed talks about Faculty, Students and Courses - whereas enterprises talk about staff, customers and products. We hope you enjoy the interview.
Interview with Ian Anderson, Enterprise Architect at Ellucian
October 13, 2020 18:00 - 28 minutes - 19.6 MBIn this episode, we speak to Ian Anderson at Ellucian. Ian has deep experience in Enterprise Architecture in the Higher Education space and begins by drawing the parallels between Higher Ed and Enterprises - noting that both are businesses and in that respect very similar in how they operate - the only difference being that Higher Ed talks about Faculty, Students and Courses - whereas enterprises talk about staff, customers and products. We hope you enjoy the interview.
Interview with Cameron Spence, Enterprise Application Architect at Thames Water
September 24, 2020 11:00 - 29 minutes - 20.5 MBIn this podcast, we speak to Cameron Spence at Thames Water. Cameron speaks about a range of issues, from implementing an application management system at Thames Water to the need for EAs to be able to translate all the different languages in the business to how to crystalize the value of EA to the non-EA executive in the organization.
Interview with Marc Lankhorst.
September 03, 2020 23:00 - 19 minutes - 13.2 MBIn this interview we speak to Marc Lankhorst, Marc is Chief Technology Evangelist at BiZZdesign. In this role he works with EA teams all over the world. In this interview, Marc talks about how EA teams can position themselves with the C-Suite - and how to talk about what they do in a manner that resonates and demonstrates value to the Non EA Business Executives
Interview with Marc Lankhorst, Chief Technology Evangelist, BiZZdesign
September 03, 2020 23:00 - 19 minutes - 13.2 MBIn this interview we speak to Marc Lankhorst, Marc is Chief Technology Evangelist at BiZZdesign. In this role he works with EA teams all over the world. In this interview, Marc talks about how EA teams can position themselves with the C-Suite - and how to talk about what they do in a manner that resonates and demonstrates value to the Non EA Business Executives