37: Why Dipping Your Toe In Is Bad For Business!

Knowing your numbers is not a ‘One and Done’

I wrote an extremely popular blog back in November 2018 entitled – ‘Why Once is killing your heart centred business’. It was written based on the premise that marketing works when it's consistent and persistent.  When you get your message in front of people to ensure visibility time after time after time.  That marketing does not work once.  Once is not enough.

Over the years I have worked with hundreds of female business owners to help them get clarity in their marketing to create the results they desire.  When we discuss various marketing options, they often say to me ‘I tried that once, but it didn’t work’.

And I’m thinking.  You tried it once??  So, you went to a network group once? You created a Facebook ad once? You sent a press release to a publication that is perfect for your ideal clients once? You sent a tweet once? You sent an email to your invaluable list once? You wrote a blog once.  You spoke at an event once? You carried out a direct reach out campaign once?

Some business owners are say to me things like …

“‘I know I am Life Path number X Y Z’” – as if that’s it! or  “You told me my numbers once ” – (I said they were a number – this is literally only the beginning!) or “I don’t need to do your sessions now as I know I am X number.”  

Here’s the thing, it’s not a case of knowing your Life Path number and then that’s it.

I dive deeper into this episode about knowing your numbers is not a ‘One and Done’. It’s a lifetimes work ...