Google kicks off Africa's first 'Impact Challenge' with $2m earmarked for non-profits

JOHANNESBURG — Internet search giant Google is hoping to make a difference in people's lives in Africa by launching its 'Impact Challenge' for the first time on the continent in South Africa, Kenya and Nigeria. The company is looking to give away a total of $2m divided among several non-profits. Other Google Impact Challenges around the world have resulted in innovations such as smart cameras for wildlife conservation, solar lights for off-grid communities and a mobile application that helps to protect women from domestic violence. In this interview, Google South Africa’s Communications and Public Affairs Manager, Mich Atagana, reveals what the motivation behind the challenge is and how it can benefit Africa. - Gareth van Zyl