Biznews' Alec Hogg sits down with Futuregrowth's Andrew Canter with a specific focus on ethics in the financial services sector. Canter says ethics is key to managing people’s money, primarily because as much as people want good investment returns they first want to make sure their money’s being looked after by somebody they can trust. The conversation refers to two recent surveys, the first a global one where 1,200 US and UK CFA individuals answered questions around ethics, and the second a local survey where 1,000 CFA holders were asked questions. The results varied between regions but one question showed consistency, 1 in 5 respondents felt that sometimes you must engage in illegal or unethical activity to get ahead. As Canter bluntly puts it, "20 percent of the time a bribe will be paid."