How two seismic shifts have impacted brand trust

BIV Today

English - August 13, 2020 21:26 - 11 minutes - 10.6 MB
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A new report from Edelman Canada explores how the COVID-19 pandemic and racial injustice have impacted consumers' perspectives on brands. Jennifer Meehan, the firm's executive vice-president of brand, discusses the report's findings with reporter Hayley Woodin on this episode of BIV Today.

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