Billy Diamond's Branding For Entertainers Podcast
42 episodes - English - Latest episode: 3 months ago - ★★★★★ - 2 ratingsIf you’re frustrated because you struggle in the entertainment business, then Branding for Entertainers podcast will help. If you’re looking for valuable insights into the most common and frustrating identity issues that both amateur and even professional entertainers face, then the BFE podcast will help you shine. Billy Diamond brings you practical advice and formulas to get people to remember who you are and keep them talking about your brand. Billy and the world’s leading experts will help you polish your visual, verbal, and virtual identity so that entertainment buyers, agents, and your live audience will listen. Each episode is geared to help you get your message out, grow your business, stand out in the marketplace, and have a blast doing it!
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Episodes
BFE EP40: Brand Blueprint: Logo Myth-Busting & Guideline Creation
January 31, 2024 00:00 - 23 minutes - 15.9 MBIN THIS EPISODE Calling all entertainers! Struggling to build a recognizable brand? This episode of Branding for Entertainers Podcast is your guide to crafting a consistent brand identity. Learn the importance of branding guidelines and how to create your own step-by-step. Plus, discover if a logo is essential for success (spoiler alert: it's not always!). Here's what you'll get: Why branding guidelines are crucial for entertainers How to develop your own brand guidelines (including a FR...
BFE EP39 - The Santa Brand: The Colors of Christmas
December 22, 2023 06:00 - 22 minutes - 15.2 MBIN THIS EPISODE Remember that iconic brand that practically invented Christmas as we know it? Yeah, we're revisiting that fascinating story and the science of color in branding on this rebroadcast episode of The Branding For Entertainers Podcast! Join Billy as he dives deep into the psychology of color and how it shapes brand identity. He'll dissect that legendary brand's color choices and reveal the secrets behind their enduring success. Plus, you'll walk away with actionable tips on choo...
BFE EP38 - Balancing The Branding Tightrope: When Just Enough is More
December 16, 2023 02:00 - 21 minutes - 15 MBDitch the pitch and rock your live performances without the cheese. This episode explores the art of balancing engagement and promotion in your live performances. I'll walk the tightrope with you, sharing strategies and insights to keep your audience enthralled without feeling like pawns in a self-promotional game. Tune in to learn: Finding the Sweet Spot: Strike the perfect balance between sharing your brand and connecting with your audience on a human level. Authenticity is King: Ditch t...
BFE EP37: Paper vs Pixels: The Business Card Debate
November 10, 2023 15:00 - 19 minutes - 13.3 MBJoin us in this lively discussion on the timeless debate of business cards in the digital era. Are traditional cards still relevant? We delve into the power of tangible connections, exploring how a well-crafted business card can make a lasting impression. Discover why, in the midst of technological advancements, the humble business card remains a potent tool for networking and forging meaningful professional relationships. Tune in to unravel The Business Card Debate! To take advantage of th...
BFE EP36: The Future of Branding in the Age of AI
October 31, 2023 21:00 - 24 minutes - 17.1 MBArtificial intelligence (AI) is rapidly transforming the entertainment industry, and branding is no exception. In this podcast, we explore how you can use AI to create new and innovative ways to connect with your fans and build your brand.
BFE EP35: Standing Out For The Right Reasons with Jeff Veley
September 01, 2023 23:00 - 45 minutes - 31.5 MBJeff was a troubled teen who turned his trials into triumphs. Today he’s a full-time bullying prevention specialist. As a leading communicator on conflict resolution, Jeff is the author of Golden Rule Ambassadors, SQUABBLES®, and Bigfoot Gets Bullied (a #1 Amazon bestseller). Over 1 million people have been impacted by Jeff’s peace-making strategies, earning him two international awards and the title of "Peace Ambassador", recognized by the United Nations. Jeff’s brand stands out because h...
BFE EP34: Live Sound & Tech Talk: It’s part of the brand experience
March 20, 2023 14:00 - 54 minutes - 37.5 MBOne of the greatest challenges that both amateur and even professional entertainers face is how to run their show music easily and effectively, without missing a cue. In this episode, we dive into the tech side of the industry. Even your sound is part of the live audience brand experience. The more you portray yourself as a pro the more value you offer to your buyer and your audience.
BFE EP33: Does Size Matter?
February 15, 2023 01:00 - 6 minutes - 4.77 MBIn this episode, Billy talks with you about how to determine the size of your brand on a prop or backdrop based on venue size. He also provides you the answer for estimated guest size for corporate events of between 480 to nearly 1,000 people, and a maximum capacity of just over nine thousand people for larger venues.
BFE EP32: You’ve Got Bad Marketing In My Branding
December 25, 2022 03:00 - 17 minutes - 12.4 MBIn this episode, Billy takes time on Christmas Eve to talk about brand perception. He discusses how you can get your messaging clear as an entertainment brand and also how sending the wrong message will confuse your buyer. _____________________________________________________________________________________________ Get Billy's 54-minute Online Lecture plus 5 additional downloadables (75 total pages and worksheets) for just $14.95. >>>>>>>> brandingentertainers.com/brandbetter
BFE EP31: Power Behind Ad Copy That Sells with Cris Johnson
December 01, 2022 02:00 - 55 minutes - 38 MBIn this episode, we highlight the importance of the verbal side of your brand and why it is so important. Cris Johnson chats with us about strong copywriting and how to get it right for your website and email marketing campaigns. Cris Jonnson is not only a seasoned magician but he’s also a certified SEO Specialist who helps entertainers live their dreams. As the creator and host of The Professional Magician podcast, he brings decades of experience and expertise to magicians all over the wor...
BFE EP30: Kid Magician To Vegas Headliner with Leslie McKinney
November 04, 2022 20:00 - 52 minutes - 36 MBMillions of people the world over have marveled at the comedic magical antics and inviting personality of Leslie McKinney. He began working at Opryland and on The Nashville Network (TNN). Leslie’s first Vegas show was Wizards’ Secrets Magic Show at The MGM Grand Hotel where he did an 18-month contract. Since then his shows have been seen throughout Las Vegas at The Riviera, Fitzgerald’s, The Plaza Hotel, Sun Coast, Sam’s Town, and Planet Hollywood. Leslie recently starred in his own show Pre...
BFE EP29: The Invisible Cape: The Evel Hero
October 01, 2022 02:00 - 36 minutes - 25.1 MBIN THIS EPISODE This is the kickoff of season two of The Branding For Entertainers Podcast. Let’s talk about our heroes. We all have them and sometimes it’s hard to avoid emulating them. We’ll take a look at how to become the hero of your own brand. We’ll cover visual, verbal, and virtual branding and how to position yourself so that your fans begin to look at you as a hero. Find out the voice of your brand so that you can attract your ideal audience. Take our easy free online quiz and you...
BFE EP28: Could I Reintroduce Myself... Again
August 16, 2022 17:00 - 6 minutes - 4.61 MBThe BFE Podcast has been MIA (missing in action) for a few months but we're not gone! Get ready for a brand new listening experience as we move toward seasonal-themed episodes. Listen to this episode so that we can get you up to speed with what's next.
BFE EP27: The One-Legged Man with Mark Gindick
February 26, 2022 06:00 - 26 minutes - 18.5 MBIN THIS EPISODE We return with guest Mark Gindick (physical comedian, clown, and actor) where he reminds us that we are in the service business and also that the person that we bring on stage is always the star. That came about because of a story that he tells in this episode. We all probably have one of those stories where we have done a show and we have gotten somebody on stage and instantly we realized that this could be a real nightmare. Well, such is the case with this story that Mark ...
BFE EP26: The Wing-Man: Without Words with Mark Gindick
February 12, 2022 21:00 - 32 minutes - 22.6 MBIN THIS EPISODE Oftentimes our verbal (brand) messaging is just an afterthought. How we communicate that part of our brand is important for our buyer, our audiences, and our fans. Guest Mark Gindick is an actor, physical comedian, and clown. He talks about how he developed as a performer and how he communicates his brand. RESOURCES WORTH CHECKING: Mark's website: markgindick.com, Follow Mark on Instagram, Learn about Mark’s character - Wing-Man, Watch a quick funny video clip with Mark o...
BFE EP25: Your Brand On Social Media with Landon Harvey
February 06, 2022 05:00 - 27 minutes - 18.8 MBIN THIS EPISODE We take a peek into the why and how of virtual branding (your online presence) with special guest Landon Harvey. As a ventriloquist, Landon has over 1 million followers on TikTok and thousands on other social media platforms. RESOURCES WORTH CHECKING Landon on TikTok, Landon on YouTube, Landon on Instagram, Landon on Facebook, Landon on Twitter, LandonVenting.com, LandonHarvey.com. Other podcast mentions: tiktok.com/@joegandelman
BFE EP24: Stop Promoting Like A Busy Billboard
January 28, 2022 19:00 - 16 minutes - 11.2 MBPhotos are a big part of your visual branding image. How & when to use them is even more important to understand. Billy Diamond talks about why you might not want to use a photo of yourself on your stage banners or backdrops.
BFE EP23: Branding Is Bite Size
November 22, 2021 04:00 - 32 minutes - 22.3 MBBranding doesn’t have to feel overwhelming. You can do little bite-size things that will put you on the right course. In this episode, Billy walks you through some more powerful branding and marketing tips that you can use right away to strengthen your brand. Here are some highlights... Mixing Up Your Social Media Getting Personal on Social Media Small Acts of Kindness Cross-Branding with Your Logo Bless and You Will Be Blessed Doing the Opposite of Others Manners & Public Perception ...
BFE EP22: Branding Is Like Eating Cake
November 07, 2021 01:00 - 31 minutes - 22 MBDo you know and understand the 4 ingredients that go into making your brand stand out? In this episode, Billy walks you through the key ingredients and then also gives you three additional tips that others in your field probably are not taking the time to do. These tips will make you stand out and get you remembered (and booked) for a long time to come. Part 1 in a series.
BFE EP21: Channeling Publicity Like Houdini, with Carnegie - The Magic Detective
November 01, 2021 03:00 - 30 minutes - 21.2 MBHarry Houdini was an entertainer who created major publicity and even his name has become legendary --- even 95 years after his death. He was a master at planting brand perception in the minds of his audience. In this episode, we talk with magician and magic historian Carnegie (a.k.a. The Magic Detective) about Houdini’s successful publicity. We also talk about some techniques Houdini used with great success and how you can take some tips from Houdini's playbook. Carnegie's marketing boo...
BFE EP20: From School Teacher to Comedian, with Sharon Lacey
September 01, 2021 02:00 - 37 minutes - 26.1 MBFollow the journey of a middle school teacher as she strived to become a national comedy club headliner. Check out Sharon's website at sharonlaceycomedy.com Sharon has visited Uganda, Africa four times. She performs comedy for Ugandan audiences and delivers food and supplies to two schools and many elderly people. HELP support her efforts... just $5 bucks at a time by purchasing a bracelet. The Uganda Project Sharon on YouTube Follow Sharon over on Facebook at facebook.com/sharonlaceycom...
BFE EP19: Position Your Price & Getting Paid w/ Ken Dyne
June 22, 2021 02:00 - 33 minutes - 22.9 MBKen Dyne, a UK entertainer speaks about pricing, cash flow issues, getting paid, and how to get your money upfront, before you even get to your gig. Show Notes: Ken's top 10 book list - must-reads for entertainers. Download the list at: MentalUnderground.com/books
BFE EP18: Change of Address: Moving Beyond with Howard Baltus
May 28, 2021 17:00 - 49 minutes - 34.2 MBHoward Baltus created one of the first magic shops on the internet. After years of having his successful shop, he packed up and moved from the USA to Mexico, where he lives today. He talks about culture, rebranding, and moving beyond your fear to take your next step.
BFE EP17: The Sweet Life: S.O.S. (Save Our Space) guest Fred Becker
February 28, 2021 19:00 - 38 minutes - 26.2 MBWhether performing on the high seas, or on TV shows like Penn & Teller: Fool Us, Fred & Bobbie Becker are a magical duo that knows how to live and convey their brand. In this episode, Fred speaks about what he and Bobbi have done during the pandemic and how they have pivoted to stay engaged with their audience and clients. He also lets you in on some secrets of the cruise ship industry that he has gained (50 years combined experience along with Bobbie) in the cruise ship entertainment market...
BFE EP16: The Beauty In Resilience with Jason Michaels
February 13, 2021 22:00 - 32 minutes - 22.4 MBIN THIS EPISODE: As a young boy, Jason Michaels was diagnosed with Tourette Syndrome. The diagnosis could have stopped him in his tracks but he chose to chase his career in acting and later as a magician. Today he combines his love of performing, sharing his story, and also training people on how to be resilient. You’ll love Jason’s journey to get to the top and his thoughts on branding. LINKS: Jason’s Website - https://www.jasonmichaelsmagic.com Resilience Training - https://www.jasonmi...
BFE EP15: Looking Back & What’s Next
January 15, 2021 04:50 - 33 minutes - 23 MBIn This Episode: To say 2020 was a hard year is an understatement. We take a look back and a look ahead for 2021 with this call-in episode.
BFE EP 14: Using Color To Build A Brand
January 01, 2021 04:29 - 20 minutes - 14.2 MBThere’s a science behind colors and branding. The best brands know exactly how to target the audience they’re trying to reach. In this episode, Billy talks about an iconic brand that helped to solidify Christmas as we know it today. You will also receive a lesson on how to implement colors that identify with you as a performer and how to choose them.
BFE EP13: I’m An Ice Cream Truck with Tim Mannix
December 18, 2020 19:26 - 30 minutes - 21.3 MBEPISODE: Special guest Tim Mannix talks with Billy Diamond about knowing your market, who you are, and the business of the show. BONUS EPISODE MATERIAL: Get your FREE DOWNLOAD WORKSHEET to Become Your Superpower (click the image to get it now). EPISODE HIGHLIGHTS: - Your Ideal Audience - Treat It Like A Business - Know Your Market - Know Who You Are - Show For A Johnny Cash Party - Riders & Adjusting To Your Workspace - 5 Adjectives That Describe Tim Mannix The Entertainer - If I W...
BFE EP12: Facing Fear with Tim Mannix
November 29, 2020 14:22 - 30 minutes - 20.7 MBIn This Episode: The idea of fear and rejection in the entertainment industry can hold you back from moving forward. Special guest Tim Mannix shares his story of defeating failure, along with some great tips and advice. Lecture and being afraid It’s all about the presentation Rehearse Quitting the biz Addiction Therapy Robbed of joy & stealing of dreams The Devroe Agency Regrets, Fear, performing for other performers Fear holds you back Show Notes: Tim's website: TheFresnoMagici...
BFE EP11: Pandemic History & Now
November 01, 2020 02:00 - 19 minutes - 13.7 MBIN THIS EPISODE… - The history behind those three little words "Trick-or-Treat" and how it came to be. - Part 2 of 2 with guest Dean Carnegie. Topics include past pandemics and stories from years ago, how we shift, and what we do now. ADDITIONAL SHOW NOTES: The Magic Detective Podcast with Dean Carnegie, Episode 49 Harlan Tarbell, The Magic Teacher Find Dean at ZoomMagicShow.com Dean's upcoming show - Astonify: The Ghosts of Christmas Past. A festive, and family-friendly show loosely t...
BFE EP10: Developing Your Style with Dean Carnegie
October 30, 2020 16:00 - 30 minutes - 21.2 MBPart 1 of 2 with Dean Carnegie. This episode topics include starting out, coping with a job, and developing your style. Airing Oct. 31, 2020 - The Very Spooktacular Virtual Magic Show Dean's podcast - The Magic Detective podcast
BFE EP09: Demystifying The Online Show with guest Paul Draper
May 26, 2020 18:19 - 35 minutes - 24.7 MBThe way that people are buying and viewing entertainment these days is forever changing. Billy interviews Paul Draper who is an award-winning mentalist, magician, an anthropologist, academic, and filmmaker (some appearances: Disneyland, Yale University, Caesars Palace, The Magic Castle Hollywood, History Channel). Show Notes Link IN THIS EPISODE... - Shifting and change strategies for your show during Covid19 - Online shows do's and don'ts - Building a professional studio for a very lo...
BFE EP09: Demystifying The Online Show w/ Paul Draper
May 26, 2020 18:19 - 35 minutes - 24.7 MBThe way that people are buying and viewing entertainment these days is forever changing. Billy interviews Paul Draper who is an award-winning mentalist, magician, an anthropologist, academic, and filmmaker (some appearances: Disneyland, Yale University, Caesars Palace, The Magic Castle Hollywood, History Channel). Show Notes Link IN THIS EPISODE... - Shifting and change strategies for your show during Covid19 - Online shows do's and don'ts - Building a professional studio for a very low ...
BFE EP08: Covid Catch Up
May 25, 2020 16:32 - 7 minutes - 5.35 MBCovid has hit us all in some form or another. Billy shares a quick update for what's next. Stay tuned for tomorrow's podcast episode (05/26/2020) and a special guest. We'll talk about Demystifying The Online Show and what many are doing during our new normal in 2020.
BFE EP07: Why We Are Thankful To Be Entertainers
November 28, 2019 23:18 - 50 minutes - 34.8 MBThis Thanksgiving episode is filled with phone call conversations and with a variety of entertainers who share why they are thankful to do what they do, especially at this time of the year. Need help with your brand? Go to: BrandingForEntertainers.com Guests/Calls include: - Billy, along with his kids, Ryan and Chloie- Conrad Cologne, TheMagicOfConrad.com #themagicofconrad - Landon Harvey, LandonHarvey.com TheOriginalDummy.com #LandonHarvey #LandonHarveyVemntriloquist - Kevin Lee, Kevin...
BFE EP06: Being You
November 16, 2019 18:23 - 27 minutes - 19 MBOne of the most difficult processes of being an entertainer is being able to look in a mirror at the end of a day and know that the reflection looking back at you is the real true you. This episode covers how to find and stay true to yourself both onstage and off. The Greatest You PDF FREE Download >>>> https://brandingentertainers.com/product/greatest-you-download Take the FREE Brand Personality Quiz >>>> https://brandingentertainers.com/brand-personality-quiz
BFE EP05: Golden Nuggets for Your Online Brand
January 14, 2019 20:46 - 29 minutes - 20.6 MBBilly is joined by his son Ryan who deals out some golden nuggets on how to relate better with your online audience. Together they just scratch the surface in chatting about virtual branding. BrandingEntertainers.com
BFE EP04: Podcast Update
July 21, 2018 03:10 - 1 minute - 963 KBBilly's been missing in action, but listen to this 2 minute update to get the low down
BFE EP03: Rebranded (Part 3 of 3)
May 19, 2018 06:15 - 29 minutes - 20 MBIn this final interview episode with Kris Sheppard of The Successful Performercast Billy discusses his own mental illness and what he learned along the way, through failure, in which to become REBRANDED.
BFE EP03: Rebranded (Part 3 of 3)
May 19, 2018 06:15 - 29 minutes - 29.8 MBIn this final interview episode with Kris Sheppard of The Successful Performercast Billy discusses his own mental illness and what he learned along the way, through failure, in which to become REBRANDED.
BFE EP02: Brand Evolution & Failure Moments (Part 2 of 3)
May 11, 2018 20:22 - 27 minutes - 18.6 MBThis is part 2 of the personal interview with Billy Diamond and Kris Sheppard of The Successful Performercast. In this episode Billy talks briefly about how you can evolve your brand to get to your next step as well as his own personal life struggles that nearly ruined his career.
BFE EP01: The What & Why of Branding (Part 1 of 3)
May 04, 2018 16:48 - 29 minutes - 20.5 MBIn this very first introductory episode of Branding for Entertainers Billy Diamond discusses with Kris Sheppard of the Successful Performercast - what is branding and why is it so important for entertainers. This introductory episode and interview with Kris Sheppard will be broken into several additional episodes as a launching point into the world of branding for entertainers. Don't forget to subscribe to the show!