Tom Flood vs Big Auto

This week we talk about the all-powerful car lobby, from someone who's on the front lines of the all powerful bike lobby. Tom Flood (@TomFlood1 on Twitter) used to work in the advertising industry and helped car companies sell their products. Then he started biking with his kids and a light bulb went off. These days he entertains a massive online audience with ads of his own — short videos that focus on what he calls the absurdity of the everyday dangers and sacrifices our children and all of us make to drivers. His work has been viewed by 100s of thousands of people and I did my best during the interview to convince him to leave his current day job to do anti-car marketing full time.

If you think the power of marketing can be the ultimate force for good — and evil — when it comes to safe streets , this is a conversation you don't want to miss.

Tom's website Tom on Twitter"Space to Play" video for nonprofit Transportation AlternativesTom's "Muscle Car Makers Market Mayhem" op-ed in StreetsblogBike Is Best campaign from UK (that Tom mentions)Full transcript will be posted shortly.