Peony Li is Founder and CEO at Jude — a company bringing bladder care into the mainstream.


She studied Economics at Cambridge, and has worked in Investment Banking, she worked as Head of Investments at Founders Factory, at Daye as Head of Operations before finally founding Jude and raising $2.5M.


We talk about the rosy picture of entrepreneurship versus the harsh reality, what it’s like to be a founder in a taboo industry and how optimism is a habit rather than something you’re born with.


I hope you enjoy.


You can find me on Twitter @MustafaSultan and subscribe to my newsletter on www.musty.io

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