COMMUNITY ENGAGEMENT- CTFO CBDa Business https://youtu.be/NaY9ZCSvd2c Why level the CBD playing field when you can dominate it?https://bhsales.myctfo.com/opportunity.htmlreach out to your community in an informal and accessible way, enabling  promotional CTFO samples to deliver vital and often time-sensitive relief in a way that is easily digested and understood. and GB and my engagement is a proven method of communicating campaign messages, and due to my previous work with public sector organizations, I have professional promotional sampling with Fair Trade in store coffee's and experience working on community engagement roadshows, able to communicate with people from all walks of life.

Think about it, the product is fresh in the consumer’s mind, so long as they enjoyed it, the consumer will be primed to think of your product first more sampling+Consumers respond to product sampling.The $4.5 trillion global wellness economy—growing twice as fast as the global economy—is now so pervasive that for 73% of global consumers wellness is now considered an essential element of a brand's strategy.


The sales-boosting effects of product sampling are deeper than they might initially appear. For example, psychologically, “samplers with a heightened awareness of the presence of others at the sampling station may feel a level of social ‘pressure’ to make a post-sample purchase.” Heilman et al. 2011 This is just one of many largely unrecognized product sampling benefits – Another being that the modern consumer wants to try before they buy.65% of consumers purchase the product or service promoted at the event or visit, and when asked what influenced the purchase decision, 78% replied, “they gave me the opportunity to try it out first.”


A further 58% of the survey’s respondents agreed that they would buy the product again; a telling statistic which not only confirms the hypothesis that product sampling increases sales, but also shows the long-term benefits of the strategy.


Brand awareness, is the primary goal of 81% of brands when using experiential marketing or events. Product samples help drive this brand awareness before customers even reach your e commerce website. Brand exposure continues when consumers reach the stand, any questions they may have can be easily handled by a well-trained team of BAs (brand ambassadors). Back in the day ,When GB was an in store  Fair Trade Coffee Table Top Brand Ambassador I handed out multiple sample cups of various blends of our coffees, at a chain of major grocery stores throughout New England, mostly Maine New Hampshire, and a bit in Massachusetts, and found 70% of those sampled enquired further about the product. That provided lots of potential leads


Similarly, the exposure doesn’t stop at the event – product sampling and word of mouth come as a pair. It shouldn’t come as a surprise that Nielsen found 59% of consumers are likely to tell others about new products they’ve experienced. After all, if something unexpected brightens our day, we like to rub our friends’ faces in it, a habit made even easier by social and mobile technologies.

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