BH Sales Kennel Kelp and Grandpa Bill Explore How The New World Community is Changing

The idea of community is changing, or perhaps community needs to become a revamped idea. Community is on the decline in the modern world.

The village becomes the city, the old deep allegiance to family becomes unfashionable, and religion ceases to be the central pivot of communal life. It’s no secret that the traditional social institutions have new and lesser meanings.

In some places and for many people, village and family are still the main sources of belonging. But many things have been changing, for centuries now, first in the industrialized countries and increasingly in the developing world. Urbanization has been going for 200 years and shows no signs of stopping; the majority of the people in the world now live in a city. So the village really is in decline, and ease of transport and the lure of far-away gold fragments families on a practical if not personal level. Community is no longer automatic; a support system for daily identity can no longer be assumed.

We understand that we have to sort out food and shelter for ourselves; we talk about looking for work. We also see that we need to belong somewhere, yet we don’t talk about looking for community. Or making it, because true community requires a reciprocation that is antithetical to the consumer mentality. Markets are specifically designed to be impersonal.We need to find people to associate with and learn to care for. We need to build new villages, new families that will flourish in the concrete hustle of a city.Signs, meanings and codes, however, do not come into existence of their own. Semiotics-visualizations of the commonalities between people are, potentially, a new way to represent and understand the public — that is, ourselves.Semiotics, the interpretation of signs and symbols, helps decipher those subconscious elements. While it has plenty of lofty, academic associations, it has practical implications for marketers, too. 

What does it really mean to say that two people are “connected”? Thinking & acting collectively learning and deepen understanding – of nature, of one another and communication.

Semiotics can help:Semiotic theories and methods are often  used analyze and identify  marketing trends in  cultures now and then within the community. to understand how consumer attitudes and behavior are formed in relation to popular culture within your community, including brands, and how marketing and advertising programs can best meet the needs of consumers by improving communication with the end user your clients in your community.

Improve brand messaging;
Communicate desired meanings;
Influence consumers’ subconscious decision-making.

Community support+ then and now Fair Trade Coffee +Limited 

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