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Grandpa Bill today continues talking about Advocacy BH Sales Advocacy Program BH Sales 50/25 Virtual Voucher Group Purchasing BH Sales Virtual Vouchers and Advocacy then and NOW for 2023 and beyond.

Of course you want to ensure your customers have a good experience, that you’re creating brand loyalists and building a positive reputation along the way, but most importantly, you want to impact your bottom line. That’s where advocacy marketing comes in. Advocacy marketing is harnessing the voices of your brand’s fans and leveraging them to increase sales. Also known as word-of-mouth marketing, advocacy marketing is using happy customers to promote your business — and sell more.

Trusted recommendations drive conversions, raise average order value and lower returns."

Is this type of marketing worth your time and effort? Here are the facts:

92% of individuals trust word-of-mouth recommendations
82% of consumers proactively seek out referrals before making a purchasing decision
A 12% increase in advocacy represents a 200% increase in revenue growth
Advocacy marketing drives $6 trillion of annual consumer spending

Trusted recommendations drive conversions, raise average order value and lower returns. With that in mind, it’s important for brands to partner with advocates who have the most impact.

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