Can Thai E-Wallet TrueMoney Compete with GrabPay and Touch ‘n Go e-Wallet?
General
English - February 15, 2023 04:00 - 29 minutes - 26.6 MB - ★★★★★ - 2 ratingsBusiness Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
A month ago, a new e-wallet player entered Malaysia - TrueMoney, a Thai unicorn. That said, given that Malaysia already feels like such a crowded market in the cashless payments space, does TrueMoney really have a chance to gain traction here? And if so, how?
We speak to Dale Kim, the Managing Director of International Business at TrueMoney’s parent company - Ascend Group, to find out.
Among other things, we also get into:
-How TrueMoney plans to acquire and retain users
-When we can expect TrueMoney to plug into DuitNow
-TrueMoney’s partnership with Lotus’s hypermarkets and how it can tap into other Charoen Pokphand (CP) Group assets to expand.
-Whether TrueMoney’s entry into Malaysia is an entry point for other CP Group businesses.
Photo Credit: Shutterstock | Prostock-studio