Episode 25: Evaluating Web Analytics Vendors with Joe Stanhope
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English - July 12, 2010 11:17 - 41 minutes - 18.9 MB - ★★★★★ - 15 ratingsBusiness Technology web analytics social media analytics beyond web analytics omniture google analytics webtrends yahoo analytics unica Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
In this episode, the Beyond Web Analytics team talks with Joe Stanhope, Senior Analyst with Forrester Research about evaluating web analytics vendors. The conversation covers the steps and methodology used to evaluate the vendors, selection process of the vendors to be tested, and the clients role in the evaluation. So download this podcast to your [...]
In this episode, the Beyond Web Analytics team talks with Joe Stanhope, Senior Analyst with Forrester Research about evaluating web analytics vendors. The conversation covers the steps and methodology used to evaluate the vendors, selection process of the vendors to be tested, and the clients role in the evaluation.
So download this podcast to your favorite mobile device or listen to the podcast here! If you have any comments or questions for the podcast, please use the comment section below.
Hosts: Adam Greco, Rudi Shumpert, Gary Angel
Guest Host: Joe Stanhope
Joe Stanhope is a Senior Analyst with Forrester Research Joe serves Customer Intelligence professionals. He is a leading expert on Web analytics, online testing and targeting, and Web site optimization technologies. His research focuses on the generation and application of marketing intelligence from interactive channels to deliver highly relevant and engaging online and multichannel customer experiences.
Related Links:
http://blogs.forrester.com/joseph_stanhope
http://twitter.com/joestanhope
http://www.forrester.com/wave
http://www.forrester.com/events
Note: The sound clips used in this podcast were used under license.
Burnkit2600 / CC BY-NC-SA 3.0