8- Kate Rutter @California College: How to measure and quantify design

d.MBA

English - April 17, 2018 09:00 - 59 minutes - 28.3 MB - ★★★★★ - 15 ratings
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Previous Episode: 7- Steve Vassallo @Foundation Capital: Empathy is killing your product

Next Episode: 9- Ben Burns @The Futur: Teaching designers how to run a creative business

Kate Rutter is an adjunct professor at California College of the Arts. She is a phenomenal UX designer with a strong background in arts and painting, so she sometimes refers to herself as a sketchnoter and graphic recorder. But she also combines her visual skills with data and metrics, particularly in her design process.

In the episode we spoke about:

why it makes sense to measure design, how to find a design metric for your project, and how you connect a design metric to business value.