![d.MBA artwork](https://is3-ssl.mzstatic.com/image/thumb/Podcasts113/v4/62/74/aa/6274aaca-4597-42d3-fffe-f107ad700304/mza_5830585663148109027.jpg/100x100bb.jpg)
46- Maija Itkonen - A purpose-driven startup is changing our perception of meat
d.MBA
English - February 25, 2020 05:00 - 1 hour - 50 MB - ★★★★★ - 15 ratingsDesign Arts Business Careers Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: 45- Eric Quint @3M - How to become a Chief Designer Officer?
Next Episode: 47- Andy Budd - The current state of design leadership
Maija Itkonen is an industrial designer, successful entrepreneur, innovator, and brand lover. In 2015 she co-founded Gold&Green Foods, the company behind the phenomenal success story of the “perfect protein food” platform and its first product Pulled Oats. Pulled Oats is a new kind of meat alternative based on the Nordic superfood oats, built around the team’s unique scientific knowledge and design thinking under Maija’s leadership.
With Maija, we talked about:
her rocky path from a design school to starting companies,
how and why Gold&Green became a nation-wide sensation in Finland,
and what it means to start and run a purpose-driven startup.
www.d.mba