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#42- Integrating Business Thinking in Design Sprint
d.MBA
English - December 18, 2019 16:25 - 1 hour - 52.7 MB - ★★★★★ - 15 ratingsDesign Arts Business Careers Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: #41- Learn 10 Business Models in 10 Minutes
Next Episode: 43- Focus on customer goals, not your product
Design Sprints have become an extremely popular format in businesses. However, many sprint projects never get executed because they are not aligned with the business context.
Tim Höfer is a product design director and head of the design sprint team at the AJ&Smart, which has run sprints for companies like Google, Slack, Lyft, and Lufthansa.
In this episode, we spoke about integrating business thinking with design sprints. We explored:
how competitive research can completely reshape sprint’s goal,
why many design sprint projects never get executed,
and a new sprint format: Strategy Sprint.