The Art of Engaging Audiences Online & In Person with Bay View Printing Co.

Beyond the Cart

English - June 26, 2024 13:37 - 26 minutes - 24.3 MB - ★★★★★ - 10 ratings
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Previous Episode: Lessons Learned: Investing in CX without rebuilding your storefront

In this episode of Beyond the Cart, Nora is joined by Bay View Printing Co.'s Ashley Town to discuss the company's digital evolution from print to pixel.

Hear how this local business grew its market and transformed operations by focusing on customer service across multiple audiences. From its core design service through its ever-popular "Drink & Ink" events Ashley refined processes and leveraged technology to better support users online and offline.

Top takeaways include:

History of Bay View Printing CoWhat is Bay View Printing Co today?Identifying different customer typesInvesting in a service and ecommerce websiteHow to mirror offline service offerings onlineAutomating tasks without losing the personal touchIntegrating your website with other business toolsCreating cross-promotional opportunitiesMeeting different audiences where they are