Your Website Has 6 Seconds or Less | James Hipkin

Is your business’ website living up to its potential? Are you leaving money on the table, by not ensuring that your site engages its visitors in 6 seconds or less? It’s time to look closer.

Welcome to this episode of the Beyond Success Podcast. This series of conversations with business experts and captains of industry, is here to serve you in your growth as an entrepreneur. No matter what level of success you are at, there are always areas of growth open to us. So please join us in the collective uplift by listening, learning, enjoying and sharing this podcast!

This week we’re diving deep into the world of digital marketing and why your website is your most valuable, digital asset. Joining Daniel is digital marketing expert James Hipkin.

Since 2010, James has built his clients’ businesses with digital marketing. Today, he is passionate about websites and helping the rest of us understand online marketing. His customers value his jargon-free, common-sense approach. “James explains the ins and outs of digital marketing in ways that make sense.”

Connect with James here:

Website: www.sixsecondsorless.com

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Music Credit: "Freeling", Lauren Duski

Timestamps of interest:

02:24 - Your website is your most valuable digital asset

12:00 - Getting them to click - the primary function of the home page

18:00 - You have to acknowledge that consumers go through a journey

22:20 - Do you know how much money you’re leaving on the table?

25:50 - Your website shouldn’t waste time telling people what they already know!

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