Beyond Social Media: The Marketing, Advertising & Public Relations Podcast
211 episodes - English - Latest episode: almost 2 years ago - ★★★★ - 10 ratingsThis is the audio version of the Beyond Social Media Show, a weekly video podcast broadcast live on YouTube.
Co-Hosts B.L. Ochman and David Erickson address all aspects of advertising, marketing, public relations and media in an irreverent, fast-paced style. The Beyond Social Media Show follows the following format:
* Worst marketing stories of the week
* Best marketing stories of the week
* Shiny new tools
* The Daily Numbers
Each episode is 30-45 minutes long. Video of each episode is posted shortly after the live broadcast to the Beyond Social Media Show blog (https://BeyondSocialMediaShow.com/). along with links to all the stories, tools, and statistics we discuss.
The audio version will be posted along with the blog post.
Follow the show on social:
https://beyondsocialmediashow.com/connect
Subscribe to the show's eNewsletter:
https://beyondsocialmediashow.com/newsletter
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Episodes
Mathfluencers & Knitfluencers
June 13, 2022 02:29 - 39 minutes - 90.3 MBDuring episode 379, co-hosts BL Ochman & David Erickson discuss teacher math influencers on TikTok and a knitting influencer, as well as: Search engine optimization for educational videos Slack's name pronounciation feature A clever QR code commercial Advertising guns Doorbell ads A Facebook phishing scandal Clumsy training videos Click-Through Rates by ranking stats Plus shiny new stuff and important stats and a lot of stuff in between. Video, Show Notes & Links: https://...
Domino's Stranger Pizza
May 23, 2022 02:55 - 43 minutes - 99.7 MBDuring episode 378, co-hosts BL Ochman & David Erickson discuss Domino's Stranger Things pizza app, as well as: The brave new frontier of virtual product placements Coinbase gets all up in in haters' faces LEGO's crowdsourced Starry Night set A Taco Bell oil painting The problem of livestreamed mass murder The disasterously misnamed stablecoins GrubHub's costly lunch ShipGo's ridiculing commercial The most GenX tweet in the history of Twitter Podcast consumption stats Plu...
Elon Musk & Twitter Circles
May 08, 2022 05:08 - 42 minutes - 97.3 MBDuring episode 377, co-hosts BL Ochman & David Erickson discuss Elon Musk's acquisition of Twitter and the composition of his tweets, as well as: How the tech titans are teaming up to forge a password-free future How video game engines are transforming Hollywood Twitter's testing of Circles LeBron James talks to his younger self Budweiser's politically-charged "freedom" cans Cannabis marketers stealing famous food brand packaging Video ads crashing news apps Instagram marketin...
The Demise Of CNN Plus
April 25, 2022 13:14 - 43 minutes - 98.7 MBDuring episode 376, co-hosts BL Ochman & David Erickson discuss the quick and nasty demise of CNN+, as well as: A PSA campaign featuring actual gunshot victims unboxing firearms Google Docs can write summaries and OpenAI can write much more impressive prose Stripe and Twitter partnering on crypto payouts YouTube's new keyword research tool Google's Earth Day Doodle Jimmy John's gets high An NFT get-rich-quick scheme BeReal stats Plus shiny new stuff and important stats and a ...
Pink Floyd Reforms For Ukraine & YouTube Reactions
April 10, 2022 04:23 - 41 minutes - 96 MBDuring episode 375, co-hosts BL Ochman & David Erickson discuss Pink Floyd reuniting for Ukraine, as well as: YouTube experiments with reactions AdAge educates marketers on Web3 Podcasts on Twitter Twitter's edit button Fortune 1's NFTpocalypse Voice-activated graphic design AI salesforce The mother of all Facebook lawsuits Podcast consumption Plus shiny new stuff and important stats and a lot of stuff in between. Video, Show Notes & Links: https://beyondsocialmediashow.co...
💩 Burger King's Poop Emoji Ice Cream
March 27, 2022 04:24 - 33 minutes - 77.5 MBDuring episode 374, co-hosts BL Ochman & David Erickson discuss Burger King's poop emoji ice cream, as well as: Ukraine's NFT fundraiser The conversational receptiveness of Arnold Schwarzenegger's video address to the Russian people YouTube video essays Sting's new Hiring Chain music video for World Down Syndrome Day Google's sunsetting Universal Analytics A botched TikTok takedown attempt Plus shiny new stuff and important stats and a lot of stuff in between. Video, Show Note...
Dolly Parton + Metaverse = Dollyverse
March 13, 2022 06:55 - 40 minutes - 93.1 MBDuring episode 373, co-hosts BL Ochman & David Erickson discuss Dolly Parton joining the metaverse, as well as: Tracking the emotional responses to commercials Twitter's new eCommerce shops How to claim credit for your work so your boss doesn't steal it The White House's influencer marketing efforts to combat Russia's anti-Ukraine propaganda Russia's bankrolling of pro-Putin influencers Yet another PR pitch from hell Facebook's random banning of pages Plus great new apps and i...
Dollyverse
March 13, 2022 06:55 - 40 minutes - 93.1 MBDuring episode 373, co-hosts BL Ochman & David Erickson discuss Dolly Parton joining the metaverse, as well as: Tracking the emotional responses to commercials Twitter's new eCommerce shops How to claim credit for your work so your boss doesn't steal it The White House's influencer marketing efforts to combat Russia's anti-Ukraine propaganda Russia's bankrolling of pro-Putin influencers Yet another PR pitch from hell Facebook's random banning of pages Plus great new apps and im...
Crowdsourcing Ukraine War Intel
February 28, 2022 02:10 - 32 minutes - 74.7 MBDuring episode 372, co-hosts BL Ochman & David Erickson discuss how some California researchers identified Russian invasion troop movements using Google Maps, as well as: The new Twitter Community features LinkedIn's new marketers' community group The growing base of Metaverse users; Applebee's annoyed at CNN for picture-in-picture ad placement within breaking war coverage Gaming Wikipedia's SCOTUS candidate bio pages YouTube's random, mistaken takedown notices Fake Instagram Uk...
Super Bowl LXI Commercials
February 14, 2022 02:32 - 31 minutes - 73 MBDuring episode 371, co-hosts BL Ochman & David Erickson discuss YouTube's Super Bowl LXI Ad Blitz collection, as well as: Bay Area Rapid Transit's customer love story for Valentine's Day Apple's virtual reality operating system, realityOS The Go Viral video game that teaches you to recognize disinformation techniques Hawaiian Tropic’s crappy marketing The reputational signals generated by Spotify's Joe Rogan controversy The fallen prestige of Forbes Edelman's Trust Barometer P...
#DeleteSpotify Trends As Neil Young Leads A Boycott To Protest Joe Rogan
January 30, 2022 23:33 - 35 minutes - 80.2 MBDuring episode 370, co-hosts BL Ochman & David Erickson discuss Neil Young and other musicians leaving Spotify in protest over Joe Rogan's Covid disinformation, as well as: The Bryant Lake Bowl's amazing marketing video Gibson's NFT guitars Michelob Ultra's Super Bowl commercial previews M&M's mascot makeovers Influencers need to get their act together Twitter lets the Big Lie spread The ridiculous defintion of an Instagram Reel view 2022 spending on social audio Plus great n...
LinkedIn Virtual Events 🎟️
January 16, 2022 23:29 - 41 minutes - 94.7 MBDuring episode 369, co-hosts BL Ochman & David Erickson discuss LinkedIn's new virtual events feature, as well as: A social justice t-shirt campaign The Gap's $500 NFT hoodie A superb real estate influencer example Apple AirTag's stalking abilities FTC Investigates Facebook Meta for anti-competitive behavior Google and Facebook under fire for cookie policies North Korea hacks crypto to fund WMDs Plus great new apps and important stats and a lot of stuff in between. Video, Show...
The 👍 Best & The 👎 Worst Marketing Stories Of 2021
December 06, 2021 02:55 - 48 minutes - 112 MBDuring episode 368, co-hosts BL Ochman & David Erickson discuss the top ten best marketing stories they covered in 2021 as well as the top ten worst marketing stories. Those stories included: Alien Oreos A handgun unboxing PSA 2020 hooks up with Satan in Match.com Commercials Bored Ape Yacht Club NFTs Launch Weinermobile Lyft Rides New York Times' interactive historical reporting of the Tulsa Race Massacre Snapchat Millionaires Sleep Number's advertorial TV commercials Nerf ...
Amazon Prime Teases Wheel Of Time With Anamorphic Billboards
November 23, 2021 23:18 - 51 minutes - 119 MBDuring episode 367, co-hosts BL Ochman & David Erickson discuss Prime Video's awesome anamorphic billboards for the Wheel Of Time premier, as well as: Twitter's new bot certification program The launch of The Atlantic's new newsletters Nicole Wallace conducts a master class on how to interview a politician with follow-up questions for Chris Christie Apple allows self-repair of their devices The World Wildlife Foundation's brilliant climate change advocacy video Spotify to allow vi...
Icelandverse: Iceland Mocks Zuckerberg's Meta
November 15, 2021 04:15 - 44 minutes - 103 MBDuring episode 366, co-hosts BL Ochman & David Erickson discuss Iceland’s hilarious tourism video mocking Mark Zuckerberg’s launch of Meta, as well as: The Twitter Blue rollout TikTok’s Creative Exchange Is traditional SEO enough for voice? Email engagements that boost inbox visibility Content marketing tactics for recruiting talent Arby’s french fried vodka Apple’s secret advertising arbitrage Instagram poaching TikTokers The wild west of disinformation on podcasts The st...
🎙️ Crypto For Good With Drew Simon [Interview]
October 31, 2021 02:32 - 32 minutes - 74.9 MBDuring episode 365, host B.L. Ochman interviews Drew Simon, founder of the Crypto Altruism community. They discuss the thousands of ways that cryptocurrency and the blockchain are being used for global social impact. Among the topics we cover in this interview: - Major charities including American Cancer Society, UNICEF, Save the Children and hundreds of others are using the blockchain and crypto currency for global projects. - Mainstream media's false narrative about the blockc...
🎨 Google For Creators
October 24, 2021 03:22 - 38 minutes - 87.3 MBDuring episode 364, co-hosts BL Ochman & David Erickson discuss Google's push to court creators, as well as: LinkedIn closes the chapter on Stories Instagram allows desktop uploads Journalists prefer Zoom interviews Australia pitches Chris Helmsworth A sign language Metallica video Facebook by another name Apple's privacy protection posing Walmart's crypto ATMs Plus great new apps and important stats and a lot of stuff in between. Video, Show Notes & Links: https://beyondsoc...
Google For Creators
October 24, 2021 03:22 - 38 minutes - 87.3 MBDuring episode 364, co-hosts BL Ochman & David Erickson discuss Google's push to court creators, as well as: LinkedIn closes the chapter on Stories Instagram allows desktop uploads Journalists prefer Zoom interviews Australia pitches Chris Helmsworth A sign language Metallica video Facebook by another name Apple's privacy protection posing Walmart's crypto ATMs Plus great new apps and important stats and a lot of stuff in between. Video, Show Notes & Links: https://beyondsoc...
🤖 Amazon's Creepy Astro Home Robot
October 17, 2021 23:21 - 57 minutes - 132 MBDuring episode 363, co-hosts BL Ochman & David Erickson discuss Amazon's creepy home robot Astro, as well as: A study suggesting that jerks are jerks, online or off Sleep Number's content marketing campaign 5 new Twitter features, including business profiles A design firm's brilliant mock condom ads Amanda Gorman's Estee Lauder sponsorship gig Minnesota Vikings' stadium experiential marketing Branding NFTs BrightLocal's marketing of their online reviews survey Google embeds ...
🎙️ Crypto In Marketing & Commerce With Shelly Palmer [Interview]
October 11, 2021 00:54 - 48 minutes - 110 MBDuring episode 362, host B.L. Ochman interviews Shelly Palmer, expert on cryptocurrency and the role it will play in marketing and commerce. Among the topics we cover in this interview: - Defining basic cryptocurrency terms - What is DeFi? - What’s a smart contract? - What is de-centralized banking? - How does blockchain work? - Is the IRS watching crypto? - Crypto taxes - What are stable coins? - What are NFTs? - How NFTs can be used - NFTS: financial freedom for artists - C...
🎙️ Music Marketing With David LeDuc [Interview]
September 20, 2021 00:14 - 43 minutes - 98.7 MBDuring episode 362, host David Erickson interviews Minnesota-based bassist, songwriter, prolific band member, and musical entrepreneur David LeDuc. Among the topics we cover in this interview: - David's musical career - The effect the pandemic had on musicians’ lives - David's efforts at marketing himself and his bands - How he crowdsourced his solo album, and - David's current musical endeavours Video, Show Notes & Links: Audiolicious.tv Connect with the show on social media ...
🎟️ A Ticket To Twitter Spaces
August 30, 2021 01:41 - 47 minutes - 110 MBDuring episode 361, co-hosts BL Ochman & David Erickson discuss paid tickets for Twitter Spaces, as well as: Lyft and Oscar Meyer co-brand a Weinermobile lift The White House's pro-vax influencer campaign Google My Business' prominence signal Robot lawyers Walmart's advertising network Moms against misinformation Alan Page isn't notable enough for Twitter Facebook post plagiarism The Milk Crate Challenge Microsoft 11 support Influencer compensation survey Plus great new...
🎙️ Online Review Management With Curtis Boyd [Interview]
August 22, 2021 18:05 - 31 minutes - 72.8 MBDuring episode 360, host B.L. Ochman interviews Curtis Boyd, CEO of Objection.co. He explains how to fight fake online reviews. He also shares the amazing story that led him from nursing school to MIT and his online career. Among the topics we cover in this interview: - A challenge changes Curtis' life - The doctor who paid off Curtis' $32K student loan and inspired his business - Inspired by Elon Musk to go to MIT - How many fake reviews are online? - What kind of reviews can be rem...
🦠 Anti-Vax Doctors & NFL Players Damaging Brands
August 16, 2021 00:56 - 47 minutes - 109 MBDuring episode 359, co-hosts BL Ochman & David Erickson discuss doctors spreading vaccine misinformation on Doximity, as well as: A TikTok campaign in real life Yelp's COVID labels Instagram's new blocking feature A brain/computer interface that inputs full sentences from your thoughts Twitter's redesign Twitter Spaces' new multihosting feature Snopes forced to retract plagiarized articles Vikings quarterback Kirk Cousins anti-vax PR fiasco Twitter's cropping bias A survey...
TikTok's Algorithm & Re:Make Classic Commercials
August 02, 2021 01:29 - 46 minutes - 107 MBDuring episode 358, co-hosts BL Ochman & David Erickson discuss the Wall Street Journal's superb investigative journalism revealing how TikTok's recommendation algorithm works, as well as: TikTok's push to get users to remake classic commercials Non-fungible tokens for Coca-Cola and Twitter The rise of low-fidelity video ads Google's adoption of email authentication protocols More Google My Business call data Amazon measures in-store customer experience Social media's anti-semit...
🎙️ Brand & Influencer Marketing With Coral Graszer [Interview]
July 25, 2021 03:45 - 1 hour - 139 MBDuring episode 357, host David Erickson interviews branding and public relations expert Coral Graszer, Senior Public Relations & Communications Manager at Fiskars Group, about how literature and music played a role in her PR career, branding, influencer marketing, and much more. Coral earned her B.A. from UW-Madison in 2011 with a double major in Communication Arts and English Literature. Since graduating, she has explored many different areas within the marketing industry, including br...
Backlash Over Lego-Modded Gun 🧱
July 18, 2021 19:04 - 48 minutes - 112 MBDuring episode 356, co-hosts BL Ochman & David Erickson discuss the backlash over Culper Precision’s Lego kit for a Glock handgun, as well as: Improv Everywhere's New York city dance party Google's test of seller ratings in search Twitter's Non-Fungible Tokens Amazon's Kindle Vella serialized fiction platform Twitter's testing of new conversational features Instagram's Reel advertising BusinessInsider's clever welcome email Facebook launching it's Substack clone, Bulletin Th...
🎙️ The Dangers Of Digital Advertising With Bob Hoffman [Interview]
July 10, 2021 19:44 - 35 minutes - 80.7 MBDuring episode 355, host B.L. Ochman interviews ad contrarian Bob Hoffman, author of five Amazon #1 selling books about advertising. Bob is also one of the most sought-after international speakers on advertising and marketing. He is creator of the popular “The Ad Contrarian” blog and newsletter, named one of the world's most influential marketing and advertising blogs by Business Insider. Bob has been CEO of two independent agencies and the U.S. operation of an international agency. In...
🎤 Twitter Spaces, Spotify & Facebook Live Audio Wars
June 27, 2021 04:12 - 42 minutes - 97.1 MBDuring episode 354, co-hosts BL Ochman & David Erickson discuss Spotify and Facebook's Clubhouse clones, as well as: A Twitter thread that made it to the silver screen Google's breaking news warning A clever list building tactic Digitally resurrecting murdered journalists How to scare phone spammers Twitter's ticketed Spaces A LEGO typewriter set Hyundai acquires Boston Dynamics and cuts a strange video to celebrate Apple is out to destroy your open rates family and friend...
🎙️ Multicultural Marketing With Alberto Monserrate [Interview]
June 12, 2021 23:23 - 58 minutes - 133 MBDuring episode 353, host David Erickson interviews Alberto Monserrate, CEO and co-founder of NewPublica, a Minnesota public relations firm specializing in multicultural communications. They discuss the diversity within communities of color and the intricacies of communicating with them. Alberto is a leading authority on multicultural communications and marketing in Minnesota and has been a regular commentator in the Star Tribune, Pioneer Press, Minnesota Public Radio and other Minnesota bu...
Media Coverage Of Tulsa Race Massacre...A Decade Later
June 07, 2021 12:40 - 51 minutes - 119 MBDuring episode 352, co-hosts BL Ochman & David Erickson discuss media coverage of the Tulsa Race Massacre, 100 years after the fact, as well as: Oreo's offering to aliens The soft power of brands Amazon supports marijuana legalization Dunkin' sells paint Apple's privacy commercial Amazon Sidewalk risks Hootsuite jacks long-time customers Twitter reinstates certifications Stetson disowns hatWRKS Music streaming Influencers' earnings Plus great new apps and important stat...
🎙️ Gamifying Carbon Offsets With Tom Herman [Interview]
May 29, 2021 17:52 - 46 minutes - 106 MBDuring episode 351, host B.L. Ochman interviews Tom Herman, Vice President of Business Development for AirCarbon Pte Ltd about reducing climate change by gamifying non-fungible tokens (NFT) of carbon offsets. Tom brings over 20 years of executive experience starting companies and leading product development teams. He currently serves as the Vice President of business development for AirCarbon Pte Ltd, a Singapore based commodities exchange built on blockchain for carbon trading. He was t...
🤖 Disney Is Building Bi-Pedal Robots For Its Theme Parks
May 24, 2021 13:36 - 40 minutes - 91.6 MBDuring episode 350, co-hosts BL Ochman & David Erickson discuss the Disney Imagineering Group's development of a free-standing robotic Groot, as well as: YouTube's new audio ad format Google's LaMDA AI model Hulu's self-serve advertising About This Site coming to a search near you The brand texting trend Mattel wants to recycle your old Barbies Snap's Spectacles are back in AR form India wants to erase "Indian Variant" from social media Google Analytics 4 readiness Plus gre...
🎙️ Newsletter Marketing With Blois Olson [Interview]
May 10, 2021 13:05 - 32 minutes - 75 MBDuring episode 349, host David Erickson interviews Blois Olson, radio host and publisher of seven must-read newsletters about email marketing, list growth, and leveraging channels to own the inbox. Ever since he received his first computer while a paperboy, Blois Olson has lived at the entrepreneurial intersection of media, technology and communications. Today he leads Fluence Media, and serves as one of the Midwest's most sought after political analysts in his role at WCCO Radio and as ...
🔥 Disaster Girl Cashes In
May 02, 2021 04:46 - 52 minutes - 120 MBDuring episode 348, co-hosts BL Ochman & David Erickson discuss Disaster Girl's big payday, as well as: Nerf's new chief TikTok officer Clubhouse's NFL draft partnership Clubmarket's Clubhouse influencer exchange Digital product placement Spotify's paid podcast subscriptions Flipboard flips to sponsored newsletters Vaccination public service tweets Punch Pizza's recruiting marketing email A clever social media and visual communication tactic Facebook's failure Slander fo...
🎙️ Interview With TikTok Influencer Miranda Head
April 24, 2021 03:36 - 37 minutes - 86.4 MBDuring episode 347, host B.L. Ochmann interviews TikTok influencer Miranda Head, host of the TikTok Famous podcast, and Social Media Manager for FloQast, about video marketing on TikTok and how she has earned success on the platform. Miranda Head is a TikTok Creator Partner (7+ million views), host of the TikTok Famous podcast, and Social Media Manager for FloQast. She loves to analyze the latest trends on social media, specifically TikTok, while also creating cooking content for her chann...
Here Come The Boomfluencers! 🤳
April 18, 2021 16:56 - 41 minutes - 95.8 MBDuring episode 346, co-hosts BL Ochman & David Erickson discuss Baby Boomer influencers, as well as: Google Earth's timelapse visualization of climate change Steak-Umm picks a fight with Neil deGrasse Tyson on Twitter Reddit considers its own Clubhouse clone Broadway returns LinkedIn creates creator tools LinkedIn asks for secret endorsements Non-Fungible Tokens sold to raise funds for a kidney transplant Everything you want to know about NFTs but was afraid to ask How to us...
🎙️ Interview With Legal Digital Marketing Expert Pat Lilja
April 10, 2021 19:57 - 53 minutes - 122 MBDuring episode 345, host David Erickson interviews Pat Lilja, CMO at Pritzker Hageman, P.A., about legal digital marketing, public relations, public affairs, search engine optimization and a lot more. Patrick Lilja has a depth of experience developed over the past two decades of digital marketing. Pat is Chief Marketing Officer at the law firm Pritzker Hageman, P.A., specializing in foodborne illness, Legionnaires' disease, explosion injuries, and liability cases. Pat has a career of s...
Clubhouse Gets Competition
April 04, 2021 01:35 - 41 minutes - 95.4 MBDuring episode 344, co-hosts BL Ochman & David Erickson discuss LinkedIn and Spotify going after Clubhouse, as well as: A Clubhouse tutorial A mafioso whose YouTube channel gave him away New stoner emoji coming for Apple's iOS An AI-powered service that animates still headshots The forthcoming Brave privacy-focused search engine NFT brand stunts generating publicity Facebook is removing analytics Lil Nas X’s satanic shoes Volkswagen’s April Fools prank backlash A massive F...
🎙️ Steve Madden Interview - Newsletter Marketing
March 28, 2021 22:56 - 28 minutes - 65.7 MBDuring episode 343, host B.L. Ochman interviews Stephen Madden, VP, General Manager, Haymarket Business Media Group and Editor-in-chief of MM+M, about The Vaccine Project Newsletter and about what it takes to make newsletters successful. During his 35-year publishing career, Madden has held a variety of staff positions including reporter and columnist at Fortune Magazine; senior editor at Sports Illustrated; editor-in-chief at Bicycling (which won two National Magazine Awards during his ...
🎙️ Twitter Spaces Launches & IKEA's Audio Book Catalog 📘
March 21, 2021 16:58 - 34 minutes - 78.7 MBDuring episode 342, co-hosts BL Ochman & David Erickson discuss the launch of Twitter Spaces, as well as: IKEA's audio book catalog A sweet wine-tasting gig A tour of American dialects Instant holograms Taco Bell's 404 error page An Ad Council COVID vaccine campaign Facebook's newsletter publishing platform Mark Cuban's Clubhouse competitor, Firesidechat app Google's Key Moments in YouTube videos LinkedIn throwing shade TikTok's way An inclusion video oversight Plus gre...
🎙️ David Berkowitz Interview - Serial Marketer Founder
March 13, 2021 02:36 - 38 minutes - 89.1 MBDuring episode 341, host B.L. Ochman interviews David Berkowitz, the founder of the Serial Marketer consultancy where he generates demand for growth-mode B2B startups and agencies. He also founded and runs the 2,000-member Serial Marketers community. Prior roles include leading marketing for video production marketplace Storyhunter, leading strategy at social listening firm Sysomos, serving as CMO of Publicis agency MRY, and co-founding the emerging media division of Dentsu agency 360i. ...
New Twitter, LinkedIn & YouTube Features
March 07, 2021 03:58 - 42 minutes - 97.6 MBDuring episode 340, co-hosts BL Ochman & David Erickson discuss how Amazon Prime and Netflix are grokking TikTok, as well as: The TikTok trend of creating fake album covers out of random camera roll photos Potential new Twitter features could include super followers, an undo button Shoppable tweets LinkedIn's new freelancer marketplace, Stories for Pages, and Swipe-ups LinkedIn recommending newsletter subscriptions YouTube Shorts Taco Bell To Go concept restaurants Microsoft's...
🎙️ Steven Clift Interview - eDemocracy Pioneer
February 21, 2021 02:39 - 59 minutes - 137 MBDuring episode 339, host David Erickson interviews Steven Clift, e-Democracy pioneer and the leader of GoodCarts. Steven Clift is the CEO of GoodCarts, a network of ethical eCommerce companies that share post-purchase customers by offering discounts to similar shop-for-good stores at checkout. Steven has unparalleled 25+ years of direct experience across more than 35 nations with digital civic innovation with business, government, foundations and nonprofits. He was honored by the Obama...
💗 White House Valentines Display
February 14, 2021 02:44 - 43 minutes - 100 MBDuring episode 338, co-hosts BL Ochman & David Erickson discuss Dr. Jill Biden's White House Valentines display, as well as: Stellar Thank You page examples The American Shame Card collection of gun-control advocacy postcards Fact checker bylines The explosive growth of social audio Microsoft's AI voices Lincoln TV Duolingo's singable commercial Super Bowl social media Conference sounds for livestreaming waiting room Twitter gets into the newsletter game Google News anal...
Stellar Thank You Page Examples
February 14, 2021 02:44 - 43 minutes - 100 MBDuring episode 338, co-hosts BL Ochman & David Erickson discuss Dr. Jill Biden's White House Valentines display, as well as: Stellar Thank You page examples The American Shame Card collection of gun-control advocacy postcards Fact checker bylines The explosive growth of social audio Microsoft's AI voices Lincoln TV Duolingo's singable commercial Super Bowl social media Conference sounds for livestreaming waiting room Twitter gets into the newsletter game Google News anal...
Michael Solomon Interview
February 06, 2021 04:11 - 51 minutes - 117 MBDuring episode 337, host B.L. Ochman interviews Dr. Michael Solomon, author of The New Chameleons: How to Connect with Consumers Who Defy Categorization. He quite literally wrote the book on marketing to consumers. Michael “wrote the book” on understanding consumers. Literally. Hundreds of thousands of business students have learned about marketing from his books including Consumer Behavior: Buying, Having, and Being -- the most widely used book on the subject in the world. As a profess...
🎙️ Michael Solomon Interview
February 06, 2021 04:11 - 51 minutes - 117 MBDuring episode 337, host B.L. Ochman interviews Dr. Michael Solomon, author of The New Chameleons: How to Connect with Consumers Who Defy Categorization. He quite literally wrote the book on marketing to consumers. Michael “wrote the book” on understanding consumers. Literally. Hundreds of thousands of business students have learned about marketing from his books including Consumer Behavior: Buying, Having, and Being -- the most widely used book on the subject in the world. As a profess...
🏈 Super Bowl LV Strangeness
January 31, 2021 04:39 - 45 minutes - 105 MBDuring episode 336, co-hosts BL Ochman & David Erickson discuss Amanda Gorman, the first Super Bowl poet laureate and Budweiser's advertising pause, as well as: Twitter's Birdwatch pilot Harnassing TV moments to drive viral awareness New LinkedIn controls An unboxing gun-safety PSA A New Orleans COVID vaccine PSA Google My Business updates TikTok's Creator Portal YouTube hashtag pages TikTokQ Black History Month wokeness Plus great new apps and important stats and a lot o...
B.L. Ochman Interview
January 23, 2021 22:55 - 39 minutes - 91.4 MBDuring episode 335, host David Erickson interviews his co-host B.L. Ochman to kick off the Beyond Social Media Show interview series of episodes. In addition to co-hosting this podcast, B.L. Ochman is a uniquely experienced digital pioneer who has been helping blue chip brands incorporate social media into their marketing strategy since 1996. With experience in verticals from cars to cookies, she’s served brands including Ford Motors, Meijer, Transitions Lenses, Cendant, Simon & Schuste...