Episode 174: The Future of Podcasting with Clark Dunn

Summary

In this episode, Clark is interviewed by his friends Emory and Christy about his podcast management business, Beyond Rockets. They discuss the transition from social media marketing to podcast management, the lessons learned from small businesses, the benefits of having a podcast, and the process of podcast management. Clark shares his experiences as a podcast host and the growth of his business. He also talks about the virtual capabilities of podcasting and the potential for team expansion. The episode concludes with a discussion on the turnaround time for launching a podcast and the importance of scalability and delegation in business growth. In this conversation, Clark discusses his efforts to streamline business processes and set a trajectory for success as his business grows. He emphasizes the importance of accountability and the role of a business coach in keeping him on track. Clark also shares his plans for podcast management in 2024, including adding more clients and launching new podcasts. He highlights the strategy of bringing back old guests and increasing episode downloads. Additionally, Clark unveils the What's Happening in Huntsville calendar, a centralized place for local events. He concludes by discussing the role of video in the podcast's growth strategy.

Takeaways

Streamlining business processes can lead to increased efficiency and success.Accountability is crucial in staying on track with business goals.Bringing back old guests and increasing episode downloads can provide valuable content for listeners.A centralized calendar for local events can be a useful resource for the community.Video can be a powerful tool for podcast growth and engagement.

Chapters

00:00
Introduction

01:19
Transition to Podcast Management

03:04
Lessons Learned from Small Businesses

04:30
Learning from Podcast Guests

05:16
Benefits of Having a Podcast

07:28
What Does Podcast Management Look Like?

08:47
Podcasting for Government Contractors and Nonprofits

10:07
Podcasting for Small Business Owners

13:56
Frequency and Commitment for Podcasting

19:14
Biggest Surprises and Lessons Learned

23:28
Growth and Team Expansion

27:29
Virtual Podcasting and Remote Capabilities

30:34
Turnaround Time for Launching a Podcast

36:32
Scaling the Business and Delegating Responsibilities

40:58
Streamlining Business Processes

44:01
Plans for Podcast Management in 2024

44:49
Increasing Episode Downloads and Bringing Back Old Guests

46:07
What's Happening in Huntsville Calendar

48:32
Video as a Growth Strategy

49:26
Closing Remarks