SexTech Startup with Emilie Wiersma

Tailoring to a user group which hasn't traditionally been tailored much to, Emilie aims to create the biggest sex-positive marketplace in the world with Konfettie! 

Like any other founder, she's had to overcome challenges, but not everyone deals with being slandered and banned from social media. The way she picks back up in the face of adversity is admirable and I'm really happy she's sharing her learnings along the way.

Enjoy! 🎙

Connect with Emilie Wiersma:

https://nl.linkedin.com/in/emiliewiersma

https://twitter.com/sextechsavvy

Full episode on YouTube ▶️

https://youtu.be/Pz3xe4Y10cA

New episodes every Wednesday with our host 🎙Patrick Akil!  

Big shoutout to Xebia for making this episode possible!

OUTLINE:

00:00:00 - Intro

00:00:28 - Emilie has 3 mentors

00:03:47 - Emilie's first business

00:05:24 - Not working for a boss

00:06:37 - Creating fantasies for people

00:09:37 - Sex toys are unregulated

00:11:14 - Etsy and censorship

00:14:10 - Cheap materials

00:15:07 - Onboarding sellers on Konfettie

00:16:23 - Issues with products

00:17:46 - How to set up a marketplace

00:18:48 - Failing to deliver

00:19:57 - Everything custom

00:21:17 - People don't know what they want

00:24:15 - Emilie was doing everything

00:26:02 - Getting kicked off of social media

00:28:37 - Sex toy collectors

00:30:41 - Marketing that doesn't scale

00:33:04 - Airbnb was funded with cereal boxes

00:34:07 - Smut Slam

00:36:18 - Finding a co-founder

00:39:14 - Investment rounds

00:42:22 - Different dynamics with a team

00:44:18 - It's just a company

00:45:54 - Listening to customer feedback

00:50:34 - What is the end goal?