Leadership Lessons from a Life at NIKE with Greg Hoffman
Beyond Busy
English - May 26, 2022 06:30 - 57 minutes - 131 MB - ★★★★★ - 8 ratingsBusiness Health & Fitness productivity happiness worklife kindness leadership seth godin cal newport productivity ninja business self development Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
My guest in this episode is Greg Hoffman. Greg spent many years in one of the coolest jobs in the world as Chief Marketing Officer for Nike. He's also the author of a new book about his experiences ‘Emotion by Design: Creative Leadership Lessons from a Life at Nike’.
In this episode, we talk about some of the marketing campaigns that took Nike to another level, the importance of emotion and empathy in business and why diversity increases productivity. Greg also talks about his experience of finding his birth parents last year and settles the debate whether Nike is pronounced "Nike" or "Nikey".
Enjoy!
Special thanks to Penguin Random House UK.
✔ Links:
Buy ‘Emotion By Design: Creative Leadership Lessons from a Life at Nike’:
https://www.amazon.com/Emotion-Design-Creative-Leadership-Lessons/dp/1538705591
Follow Greg:
https://www.themodernarena.com/
https://www.instagram.com/ghoff70/
https://www.linkedin.com/in/greg-hoffman-1b196a25
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