Stefanie Sword-Williams is the author of the book F*ck Being Humble, and describes herself as the “tough-love agony aunt careers coach”. Her book and business help people combat the social conditioning that prevents them from being able to promote themselves.


F*ck Being Humble was born from a moment of creative burnout, and Stef’s desire for more creative control, and the ability to advocate for things she really believed in.


'There was a lot of millennial boss-bitch, “you’ve got this, hon” going around.'


Although Stef describes herself as being a confident person and possessed of self-belief, she’s faced risks and challenges that have shaped her journey. She also gives Graham a free sample of the coaching she provides, by workshopping his Instagram profile.


'The more we self-promote, the more confident we get in our skills, our crafts and our abilities.'


Both Graham and Stef share their upbringings, and how they differ from the perceptions people have of them as adults. Stef also discusses the age discrimination she’s faced, being described by a journalist as a “tedious blowhard”, and the fear employees have faced working with someone with a prominent side-hustle.


'Companies will use any excuse to not pay you more, to not give you the promotion, to put more pressure on you to work harder.'


The two also discuss the use of the F word, how 90s R&B influenced Stef’s brand, and overcoming the disadvantages of having a disruptive name.



Graham Allcott is the founder of time management training company Think Productive.

This podcast is produced by Origin.


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