How to Apply Positive Psychology Concepts to the Financial Planning Process with Dr. Martin Seay

Are your multi-millionaire clients any happier than your merely millionaire clients? As your clients' net worth increases, have you seen a direct rise in their level of happiness? Have you ever felt frustrated that all your hard work on the financial side of your client relationships didn’t move the needle in their sense of well-being?

Helping clients save, grow, and protect their money is a service that clients value and appreciate. But there is so much more you can do to help them beyond just the numbers.

On a scale of 1 to 10, with 10 being maximum life satisfaction and well-being, what if you could help your clients move from a 6 to a 9? Or even to a 10? Think about how that would add meaning to your work and satisfaction to your client’s life.

My recent podcast guest, Dr. Martin Seay of Kansas State University, researches how we can apply the concepts of positive psychology to the financial planning process. And advisors who incorporate Dr. Seay’s work won’t be drifting off course into “touchy-feely” territory. They’ll be putting sound scientific data into action and future-proofing their businesses.