Better Your Brand artwork

Know Your Audience

Better Your Brand

English - November 25, 2020 17:24 - 18 minutes - 17.3 MB
Marketing Business digital marketing engagement growth marketing social media Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Just Get Started

Jeff sits down with Jenn Bates and Emily Klempel of Movement Mortgage's Social Media and Communications team to discuss how to figure out who your target audience is, how to use analytics to narrow your marketing focus and tips on how to create content.

Tools we discuss:
Hootsuite, Sprout Social, Canva, Adobe Spark, iMovie, Inshot, Adobe Rush

Other resources:
Social Media Today - https://www.socialmediatoday.com/
Keywords Everywhere - https://keywordseverywhere.com/
Google Trends - https://trends.google.com/trends/

Questions to help find out who your target audience is:
https://www.bizjournals.com/bizjournals/how-to/marketing/2020/10/20-questions-to-ask-yourself-that-will-improve.html