Sure Signs That You Need a Website Redesign

For more detailed show notes, visit https://www.skyrocketradio.com/podcast/sure-signs-that-you-need-a-website-redesign

Nothing can be more terrifying (or exciting) than redesigning your website. There’s work involved in determining why you might want a redesign, but it’s an opportunity to refresh your brand’s look and provide visitors with something more visually appealing.

Some companies remodel their websites several times a year because they have the notion that they haven’t found the right look yet – or that the design should match their latest product in some way. There’s no need for those extreme measures.

Some radio stations go way too long without updating their websites – sometimes for decades. So, how often should you redesign your website, and why should you?

Why redesign your website?

Nowadays, every business must have a nice-looking, easy-to-use responsive website. It’s also critical to keep your website up-to-date and the content fresh. If you fail at this, your visitors will assume you do not value your web presence. If you want to make money with your station website (and your radio station), looking current with your online presence is the most significant factor. It will be a tough sell if you expect to generate revenue with an old-looking single-page informational website about your radio station.

It may be time for a redesign if any of the following statements are true.

1. Your site has no/little traffic.

2. Your traffic is good, but your visitors only stay for a short time.

3. Your design appears outdated.

4. Your site isn’t mobile-friendly.

5. You are embarrassed by your website.

6. You want more control over updating your website.

There is no one-size-fits-all solution, but the convention states that your website should be remodeled every two to three years. An alternative is using a template that allows you to make small changes over time rather than doing complete remodels. If you use a template or a service that allows this, this is the way to go because huge website changes can leave your frequent visitors having to re-learn your website.

Hopefully, we’ve shown the importance of changing your website’s look so that you’re always giving an upbeat, modern impression of your radio station and company to visitors and potential clients. Remember that websites are your company’s online face, so they need to reflect the values you bring.

Ready for a website redesign that will get more visitors? Reach out to us to start the process at https://www.skyrocketradio.com.