Better PR Now with Mark Phillips
22 episodes - English - Latest episode: over 5 years ago - ★★★★★ - 95 ratingsHelping leaders build strong brands and stakeholder relationships with effective communication.
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Episodes
021 - Fred Wellman - Hardest working man in PR
January 02, 2019 02:18 - 56 minutes - 78.7 MBFred Wellman is the founder of ScoutComms, a niche agency in Fredericksburg, Virginia. He specializes in public relations and marketing efforts in support of corporations and nonprofits focused on veteran and military family support, as well as veteran-owned and focused businesses. In this episode, he explains why he started his own PR agency that focuses n service and why running a B Corp (a mission-driven benefit corporation) can create a competitive edge in attracting top quality clients...
020 - Curtis Sparrer on why celebrity interviews are like a high-performance sport
November 13, 2018 00:35 - 48 minutes - 66.9 MBCurtis Sparrer, principal at Bospar PR in San Francisco, shares terrific insights on why celebrity interviews are like a high-performance sport. He also explains how to set up really successful media engagements, tips on working with celebrities (he's done award-winning work with George Takei of Star Trek fame), and how to grow trust-based relationships with clients. Working with a celebrity or CEO on successful media engagements: Consider what they can and can’t talk about; do a deep dive...
019 - Josh Elledge generated $6 Million in free publicity!
October 01, 2018 17:32 - 46 minutes - 64 MBJosh Elledge built and runs two very successful businesses: Savings Angel and Up My Influence. He generated more than $6 million dollars in publicity, essentially for free. Josh shares with us how he did it and he lays out the steps we can take right now to build our authority and promote our own businesses in the same way.
018 - Authority Marketing: Michael Greenberg's secret sauce for positioning brands
August 14, 2018 01:13 - 40 minutes - 56.1 MBAuthority Marketing is Michael Greenberg's secret sauce for positioning people and brands. It is the act of positioning someone as an expert in order to bring in more business. As founder and chief strategist at Call for Content, Michael shares his uniquely powerful method of building authority through content and leveraging that for B2B marketing. He also provides a free link to download his Authority Marketing Playbook. Michael's word of wisdom: "Start creating content; just do it."
017 - Kill the PR Girl: Amy Sutton shares why diversity is key to powerful Public Relations
July 28, 2018 21:02 - 54 minutes - 75.1 MBAmy Sutton, founder of Enjoy PR, takes us on her journey from law to PR. She shares why diversity is key to powerful Public Relations. We also explore the importance of relationships in PR and communications, and how to set expectations in client-agency relationships. Amy recently published an article on LinkedIn titled “Kill the PR Girl,” in which she challenges the stereotype of “the PR Girl” and why that stereotype hurts both public relations professionals and their agencies, in par...
016 - Jake Eisenberg turbocharges lead generation via social media
June 25, 2018 18:41 - 27 minutes - 38 MBI'm joined by Jake Eisenberg, president of Reach Digital Group. Jake shares his approach to local marketing and explains how he uses social media to boost lead generation and acquire solid leads. His company specializes in helping local businesses, but his approach works for national brands as well. Q: Jake, you're president of the Reach Digital Group. How did you get into this business and why did you choose to start your own agency? Originally, I got started with a mixed martial art...
015 - Strategic Communication lessons from the Marine Corps
June 02, 2018 20:14 - 11 minutes - 15.8 MBI'd like to share strategic communication and stakeholder engagement lessons from the commandant of the Marine Corps. So to set the stage, in Washington D.C. the Marine Barracks Washington is downtown. If you've ever heard of 8th and I, that's Marine Barracks. It's the oldest post of the Corps. As the oldest post of the Corps, they do something very special every Friday evening during the summer called the evening parade. And according to their website, the parade has become a universal sy...
014 - Secrets to Win Tech PR - Curtis Sparrer of Bospar PR Shares Secrets of His Award-Winning Boutique Tech Public Relations Agency
May 22, 2018 10:49 - 38 minutes - 53 MBThe most important thing with PR is asking your clients what business results they want to achieve. And then reverse engineering a PR program around that. Welcome to another episode of Better PR Now. This episode is sponsored by our official transcription partner, transcribeme.com. If you'd like to see an example of their terrific work, check out the "notes" page on the Better PR Now website. For a 25% discount on their services, go to transcribeme.com/betterprnow. Today, we're fortuna...
013 - Jason Anderson explains why emotional stories hook customers
April 06, 2018 01:34 - 31 minutes - 43 MBI have a conversation with Jason Anderson, Senior Director of Marketing and Communications at Capital Impact Partners in Washington, DC. This is the first podcast ever recorded in a Wholefoods Supermarket, and I know it's the first podcast recorded in the Wholefoods Supermarket in Pentagon City, Virginia. The reason we're here today is there's a tap takeover by breweries from Richmond, Virginia, and I'm joined by Jason Anderson, somebody I've known for a long time who is a really fantast...
012 - Roll up your sleeves and get in the trenches - Megan Driscoll of EvolveMKD
January 21, 2018 19:28 - 34 minutes - 46.8 MBFounder and CEO of EvolveMKD As a business owner, she likes controlling her destiny, who to work with, who to hire, how to invest in the business, and whether to expand. How she fell into a career in public relations, intern boss suggested it. Loves how dynamic working in PR is and how you get to “peek into” and get a behind-the- scenes view of other industries and companies. Likes: You have to continue to learn and grow. You will always be challenged. As technology changes and, how we co...
011 - Why PR and Marketing might become synonymous - Doreen Clark of SmartBug Media
December 21, 2017 04:12 - 35 minutes - 48.5 MBDoreen Clark, Director of Public Relations at SmartBug Media, shares some of her secrets to generating great press coverage, coaching executives to communicate more effectively, and the intertwining of PR and Marketing. Media relations: According to Doreen, public relations is a powerful tool and that we should, “Communicate in a way that is not just beneficial for us, but also for the people we’re reaching out to.” This forms a trifecta of solid media relations that comes together when...
010 - Great story seeks teller as OnePitch plays matchmaker
November 08, 2017 08:00 - 40 minutes - 55.3 MBJered Martin discusses OnePitch, which he co-founded with Rebecca “Beck” Bamberger in San Diego. OnePitch serves as a matchmaker to help journalists and publicists find each other with the right story idea at the right time. Think of it as eHarmony meets Bumble, but for communication professionals. OnePitch screens out the vast majority of pitches that are not a good fit for a particular journalist, and delivers only those story ideas that are closely matched with the journalist’s interes...
009 - Harnessing Leadership, Ethics, Intuition and Courage
November 01, 2017 21:41 - 28 minutes - 39.6 MBPublic Relations expert Deb Radman discusses the power of harnessing the four horsemen of public relations: Leadership, Ethics, Intuition, and Courage. She explains why she would advise her younger self to shut up and listen, so she could really understand what’s being said. She contends that there is great power in taking time to think about something before you formulate an answer. We should then leverage the power of persuasion to engage, motivate, and activate. Because of changes i...
008 - You really need a Reputation for Integrity
October 25, 2017 07:00 - 23 minutes - 32 MBPR veteran Deb Radman explains the value of non-traditional hires in public relations, the power of intuition, and the necessity of courage. She explains how PR nightmares come from bad decisions. She presented the James C. Bowling Executive-In-Residence Lecture Series in the University of Kentucky’s Department of Integrated Strategic Communication. She also draws on lessons from Harold Burson, Richard Edelman, Betsy Plank, CKPR and the USO.
007 - Measurement Queen Katie Paine Spills the Beans on Communication Metrics
October 18, 2017 07:00 - 1 hour - 92.3 MBInterview with “The Measurement Queen” Katie Paine, about the importance of measuring communications and the challenges of linking communication activities to the organization’s bottom line. Better PR Now provides clarity so business leaders can communicate strategically, which creates competitive advantages for the business by creating favorable conditions that maximize long-term profits, by growing mutually beneficial relationships with the people you most depend on (employees, customers,...
006 - Communication Researchers are Smart, so why can't they Communicate?
October 12, 2017 00:43 - 10 minutes - 14.1 MBDiscussion with Boston University's Dustin Supa on sharing research, and the importance of bringing Public Relations research to the forefront. Better PR Now provides clarity so business leaders can communicate strategically, which creates competitive advantages for the business by creating favorable conditions that maximize long-term profits, by growing mutually beneficial relationships with the people you most depend on (employees, customers, suppliers), which creates opportunities (leads,...
005 - Steal the PR Secrets of These Podcaster Rock Stars
July 31, 2016 00:54 - 18 minutes - 25.5 MBMark recaps the public relations lessons, insights, tips, and tricks he learned at Podcast Movement 2016. Better PR Now is a podcast created for communicators, whether in public relations, public affairs, media relations, government relations, strategic communication, marketing, or corporate communications. Every episode delivers great insights, tips, and professional advice from some of the smartest, most experienced people in the field. Mark Phillips talks with top practitioners and cutt...
004 - What's Wrong With PR: Prof. David Dozier & Lou Williams
June 14, 2016 03:04 - 35 minutes - 49 MBInterview with Professor David Dozier (San Diego State University) and Lou Williams (Lou Williams Companies) as they identify what's wrong with Public Relations today, along with four corrective steps to take. Better PR Now is a podcast created for communicators, whether in public relations, public affairs, media relations, government relations, strategic communication, marketing, or corporate communications. Every episode delivers great insights, tips, and professional advice from some of t...
003 - Prof. Dustin Supa on The Dude Deficit
May 15, 2016 16:56 - 16 minutes - 23.2 MBProfessor Dustin Supa of Boston University’s College of Communication presents findings from a pilot research project that explored “The Dude Deficit” in undergraduate public relations classrooms. Why are so few young men choosing to major in Public Relations, as opposed to related fields like Marketing and Journalism? Dustin’s research points to an explanation and suggests some ways to address this issue. Better PR Now is a podcast created for communicators, whether in public relations, p...
002 - Col. Mike Lawhorn on the power of "Why"
April 10, 2016 14:15 - 32 minutes - 45.3 MBCol. Mike Lawhorn (Army public affairs) explains: The importance of asking “why?” How changing the words you use can have powerful results. Three key questions to guide your work. The importance of reading professionally. The importance of being a team player. How you can help the boss articulate the outcomes they are looking for. Why you should ask these 3 questions: What problem are we trying to solve? Why is this a problem we need to solve? What do you think it will lo...
001 - Dylan Phillips on starting an advertising career
April 01, 2016 19:39 - 29 minutes - 39.9 MBDylan Phillips discusses the importance of formative research in brand communications, the power of storytelling, how to use specific online resources at just the right time, and the VCU Brandcenter experience. ---- Welcome to Better PR Now, Episode 1. I’m Mark Phillips and today we are talking with my son, Dylan Phillips. Now, before you start thinking this is just going to be one big bag of nepotism, there’s a reason I wanted to talk with Dylan, particularly at this time. ...
000 - Creating the Better PR Now podcast
March 12, 2016 13:58 - 27 minutes - 37.7 MBDr. Gwen Schiada interviews Mark Phillips to explain why he created the Better PR Now podcast. They examine the need for this podcast and how communication professionals will benefit from it. Better PR Now is a podcast created for communicators in public relations, public affairs, media relations, government relations, strategic communication, marketing, and corporate communications. Every episode delivers great insights, tips, and professional advice from some of the smartest, most experien...