#27 | ASA: Transitioning Billion Dollar Balance Sheets to Mission Driven Impact Investing

American Student Assistance (ASA) is a 65-year-old student loan guarantor run by CEO Jean Eddy and board Chair Larry Gennari. Jean and her team are reconstituting ASA’s billion-dollar asset base towards impact investing in support of ASA’s mission: to provide tools and resources so students can have a plan for their future as they leave high school. While historically ASA has focused on grant making, Jean and Larry have worked with the board to think of ASA as an advocacy and innovation organization – and the shift towards impact investing logically followed. Listen as Jean and Larry describe how they hired outside consultants, built their internal team, and are now deploying capital into mission aligned funds that embrace impact as a core part of their DNA.