#23 | Niche Businesses That Grow Fast and Drive Impact

Arborview co-founder Karl Khoury realized that investing in niche services and consumer businesses at the lower end of the middle market can often drive more impact and alpha than a cool app. Karl left a successful venture career to start an impact fund after realizing how wasteful consumer products were after the birth of his first child. There had to be a better way. Since then, Karl has been backing entrepreneurs often overlooked by impact investors and venture capitalists alike – with results like turning a metal roofing company from a 19 GIIRS rating to over 90 while tripling revenue and gross margins.