How to get your message across in a very noisy world

Leadership 2.0

English - August 14, 2021 09:00 - 8 minutes - 6.18 MB
Management Business Government business coaching change management social media human resources talent management personal development leadership business psychology management consultancy Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed

Previous Episode: Why self-managing teams are a hoax

Next Episode: Facebook and ethics in business: 'An Ugly Truth' by Sheera Frenkel and Cecilia Kang

When Steve Jobs launched Apple's 'Think different' campaign in 1997, he positioned this by saying: ‘This is a very noisy world, so we have to be very clear what we want them to know about us’.
Since then our world has become only noisier. Therefore we need to do three things if we want to make sure our audience understands what we want them to do.