Using podcasts to build business through thought leadership - | Niall Mackay | Ep 167

Join host Debra Chantry-Taylor on the Better Business Better Life podcast for an enlightening conversation with Niall Mackay, a seasoned comedian, podcaster, and founder of the Seven Million Bikes Podcasts.
Uncover Niall's strategies for podcasting success, from business growth to practical tips for podcast development, niche refinement, and audience engagement. Gain insights into recording, editing, and AI utilisation.
Whether you're a seasoned podcaster or new to the medium, this episode offers practical advice and inspiration to elevate your brand, connect with your audience, and achieve business growth through podcasting.
Tune in now and unleash the power of podcasting with Niall Mackay!

HOST'S DETAILS:
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►Debra Chantry-Taylor is a Certified EOS Implementer | Entrepreneurial Leadership & Business Coach | Business Owner
►See how she can help you: https://businessaction.co.nz/
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GUESTS DETAILS:
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► https://sevenmillionbikes.com/
0:00 – Introduction
6:17 - Starting a podcast for personal and business growth.
9:59 - Podcasting for businesses.
15:11 - Podcasting basics and equipment improvements.
22:16 - Podcast recording and post-production effort.
24:51 - Podcast editing and AI technology.
29:44 - Using podcasts for business success.
33:01 - Podcasting mistakes and ROI potential.
35:57 - Podcast length and editing.
41:39 - Podcasting tips and quality improvement.

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